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Browsing by Author rp01063
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Showing results 1 to 20 of 34
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Title
Author(s)
Issue Date
Absence makes the mind grow sharper: Effects of element omission on subsequent recall
Journal:
Journal of Marketing Research
Sengupta, J
Gorn, GJ
2002
Babyfaces, trait inferences, and company evaluations in a public relations crisis
Journal:
Journal of Consumer Research
Gorn, GJ
Jiang, Y
Johar, GV
2008
Can you fix it? Effects of visual processing capacity on Visual aesthetic response
Proceeding/Conference:
Advances in Consumer Research
Stamatogiannakis, A
Chattopadhyay, A
Gorn, GJ
2008
Condom embarrassment: Coping and consequences for condom use in three countries
Journal:
AIDS Care - Psychological and Socio-Medical Aspects of AIDS/HIV
Moore, SG
Dahl, DW
Gorn, GJ
Weinberg, CB
Park, J
Jiang, Y
2008
Condom-carrying behavior among college students.
Journal:
American journal of public health
Dahl, DW
Gorn, GJ
Weinberg, CB
1997
Coping with condom embarrassment
Journal:
Psychology, Health and Medicine
Moore, SG
Dahl, DW
Gorn, GJ
Weinberg, CB
2006
Differences and similarities in hue preferences between Chinese and Caucasians
Book:
Sensory Marketing: research on the sensuality of products
Chattopadhyay, A
Gorn, GJ
Darke, P
2010
Editorial
Journal:
Journal of Consumer Psychology
Chakravarti, D
Gorn, GJ
Johnson, EJ
1995
Effects of color as an executional cue in advertising: They're in the shade
Journal:
Management Science
Gorn, GJ
Chattopadhyay, A
Yi, T
Dahl, DW
1997
The effects of intrinsic and extrinsic rewards in a risk-taking situation
Journal:
Journal of Experimental Social Psychology
Gorn, GJ
Goldberg, ME
1977
The effects of personal involvement, communication discrepancy, and source prestige on reactions to communications on separatism
Journal:
Canadian Journal of Behavioural Science
Gorn, GJ
1975
Encouraging use of coupons to stimulate condom purchase
Journal:
American Journal of Public Health
Dahl, DW
Gorn, GJ
Weinberg, CB
1999
The evaluation of time-dependent attributes
Journal:
Psychology and Marketing
Ang, SH
Gorn, GJ
Weinberg, CB
1996
An experiment in designing effective warning labels.
Journal:
Health marketing quarterly
Gorn, GJ
Lavack, AM
Pollack, CR
Weinberg, CB
1996
Facilitating and rewarding creativity during new product development
Journal:
Journal of Marketing
Burroughs, JE
Dahl, DW
Moreau, CP
Chattopadhyay, A
Gorn, GJ
2011
Heightening adolescent vigilance toward alcohol advertising to forestall alcohol use
Journal:
Journal of Public Policy and Marketing
Goldberg, ME
Niedermeier, KE
Bechtel, LJ
Gorn, GJ
2006
The impact of embarrassment on condom purchase behaviour
Journal:
Canadian Journal of Public Health
Dahl, DW
Gorn, GJ
Weinberg, CB
1998
The impact of free and exaggerated prices on perceived quality of services
Journal:
Marketing Letters
Gorn, GJ
Tse, DK
Weinberg, CB
1991
The importance of visualisation in concept design
Journal:
Design Studies
Dahl, DW
Chattopadhyay, A
Gorn, GJ
2001
Increasing the involvement of teenage cigarette smokers in antismoking campaigns.
Journal:
Journal of Communication
Goldberg, ME
Gorn, GJ
1982
