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Article: Heightening adolescent vigilance toward alcohol advertising to forestall alcohol use

TitleHeightening adolescent vigilance toward alcohol advertising to forestall alcohol use
Authors
Issue Date2006
Citation
Journal Of Public Policy And Marketing, 2006, v. 25 n. 2, p. 147-159 How to Cite?
AbstractThe authors structured an antialcohol intervention program for adolescents to help them develop negative attitudes toward alcohol advertising, to develop strategies for coping with the techniques used in alcohol advertisements, and to reduce their intentions to drink in the future. The authors derived the program from theories of inoculation, reactance, associative learning, and persuasion knowledge. Young adolescents who experienced the intervention - in particular, those who had drunk alcohol -reported greater understanding of persuasive strategies, more critical attitudes toward alcohol advertising and advertisers, and greater intentions not to drink in the future than those in the control group. The intervention appeared to be successful in helping the adolescents develop persuasion-coping behaviors; they reported that they would increase their vigilance and counterarguments when confronted with alcohol advertising in the future. © 2006, American Marketing Association.
Persistent Identifierhttp://hdl.handle.net/10722/177973
ISSN
2015 Impact Factor: 1.15
ISI Accession Number ID
References

 

DC FieldValueLanguage
dc.contributor.authorGoldberg, MEen_US
dc.contributor.authorNiedermeier, KEen_US
dc.contributor.authorBechtel, LJen_US
dc.contributor.authorGorn, GJen_US
dc.date.accessioned2012-12-19T09:41:07Z-
dc.date.available2012-12-19T09:41:07Z-
dc.date.issued2006en_US
dc.identifier.citationJournal Of Public Policy And Marketing, 2006, v. 25 n. 2, p. 147-159en_US
dc.identifier.issn0743-9156en_US
dc.identifier.urihttp://hdl.handle.net/10722/177973-
dc.description.abstractThe authors structured an antialcohol intervention program for adolescents to help them develop negative attitudes toward alcohol advertising, to develop strategies for coping with the techniques used in alcohol advertisements, and to reduce their intentions to drink in the future. The authors derived the program from theories of inoculation, reactance, associative learning, and persuasion knowledge. Young adolescents who experienced the intervention - in particular, those who had drunk alcohol -reported greater understanding of persuasive strategies, more critical attitudes toward alcohol advertising and advertisers, and greater intentions not to drink in the future than those in the control group. The intervention appeared to be successful in helping the adolescents develop persuasion-coping behaviors; they reported that they would increase their vigilance and counterarguments when confronted with alcohol advertising in the future. © 2006, American Marketing Association.en_US
dc.languageengen_US
dc.relation.ispartofJournal of Public Policy and Marketingen_US
dc.titleHeightening adolescent vigilance toward alcohol advertising to forestall alcohol useen_US
dc.typeArticleen_US
dc.identifier.emailGorn, GJ: gorn@hku.hken_US
dc.identifier.authorityGorn, GJ=rp01063en_US
dc.description.naturelink_to_subscribed_fulltexten_US
dc.identifier.doi10.1509/jppm.25.2.147en_US
dc.identifier.scopuseid_2-s2.0-33845750712en_US
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-33845750712&selection=ref&src=s&origin=recordpageen_US
dc.identifier.volume25en_US
dc.identifier.issue2en_US
dc.identifier.spage147en_US
dc.identifier.epage159en_US
dc.identifier.isiWOS:000242430000003-
dc.identifier.scopusauthoridGoldberg, ME=8332837500en_US
dc.identifier.scopusauthoridNiedermeier, KE=6603235903en_US
dc.identifier.scopusauthoridBechtel, LJ=35511721600en_US
dc.identifier.scopusauthoridGorn, GJ=6603382918en_US

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