File Download
There are no files associated with this item.
Links for fulltext
(May Require Subscription)
- Publisher Website: 10.1509/jppm.25.2.147
- Scopus: eid_2-s2.0-33845750712
- WOS: WOS:000242430000003
- Find via
Supplementary
- Citations:
- Appears in Collections:
Article: Heightening adolescent vigilance toward alcohol advertising to forestall alcohol use
Title | Heightening adolescent vigilance toward alcohol advertising to forestall alcohol use |
---|---|
Authors | |
Issue Date | 2006 |
Citation | Journal Of Public Policy And Marketing, 2006, v. 25 n. 2, p. 147-159 How to Cite? |
Abstract | The authors structured an antialcohol intervention program for adolescents to help them develop negative attitudes toward alcohol advertising, to develop strategies for coping with the techniques used in alcohol advertisements, and to reduce their intentions to drink in the future. The authors derived the program from theories of inoculation, reactance, associative learning, and persuasion knowledge. Young adolescents who experienced the intervention - in particular, those who had drunk alcohol -reported greater understanding of persuasive strategies, more critical attitudes toward alcohol advertising and advertisers, and greater intentions not to drink in the future than those in the control group. The intervention appeared to be successful in helping the adolescents develop persuasion-coping behaviors; they reported that they would increase their vigilance and counterarguments when confronted with alcohol advertising in the future. © 2006, American Marketing Association. |
Persistent Identifier | http://hdl.handle.net/10722/177973 |
ISSN | 2023 Impact Factor: 5.1 2023 SCImago Journal Rankings: 2.535 |
ISI Accession Number ID | |
References |
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Goldberg, ME | en_US |
dc.contributor.author | Niedermeier, KE | en_US |
dc.contributor.author | Bechtel, LJ | en_US |
dc.contributor.author | Gorn, GJ | en_US |
dc.date.accessioned | 2012-12-19T09:41:07Z | - |
dc.date.available | 2012-12-19T09:41:07Z | - |
dc.date.issued | 2006 | en_US |
dc.identifier.citation | Journal Of Public Policy And Marketing, 2006, v. 25 n. 2, p. 147-159 | en_US |
dc.identifier.issn | 0743-9156 | en_US |
dc.identifier.uri | http://hdl.handle.net/10722/177973 | - |
dc.description.abstract | The authors structured an antialcohol intervention program for adolescents to help them develop negative attitudes toward alcohol advertising, to develop strategies for coping with the techniques used in alcohol advertisements, and to reduce their intentions to drink in the future. The authors derived the program from theories of inoculation, reactance, associative learning, and persuasion knowledge. Young adolescents who experienced the intervention - in particular, those who had drunk alcohol -reported greater understanding of persuasive strategies, more critical attitudes toward alcohol advertising and advertisers, and greater intentions not to drink in the future than those in the control group. The intervention appeared to be successful in helping the adolescents develop persuasion-coping behaviors; they reported that they would increase their vigilance and counterarguments when confronted with alcohol advertising in the future. © 2006, American Marketing Association. | en_US |
dc.language | eng | en_US |
dc.relation.ispartof | Journal of Public Policy and Marketing | en_US |
dc.title | Heightening adolescent vigilance toward alcohol advertising to forestall alcohol use | en_US |
dc.type | Article | en_US |
dc.identifier.email | Gorn, GJ: gorn@hku.hk | en_US |
dc.identifier.authority | Gorn, GJ=rp01063 | en_US |
dc.description.nature | link_to_subscribed_fulltext | en_US |
dc.identifier.doi | 10.1509/jppm.25.2.147 | en_US |
dc.identifier.scopus | eid_2-s2.0-33845750712 | en_US |
dc.relation.references | http://www.scopus.com/mlt/select.url?eid=2-s2.0-33845750712&selection=ref&src=s&origin=recordpage | en_US |
dc.identifier.volume | 25 | en_US |
dc.identifier.issue | 2 | en_US |
dc.identifier.spage | 147 | en_US |
dc.identifier.epage | 159 | en_US |
dc.identifier.isi | WOS:000242430000003 | - |
dc.identifier.scopusauthorid | Goldberg, ME=8332837500 | en_US |
dc.identifier.scopusauthorid | Niedermeier, KE=6603235903 | en_US |
dc.identifier.scopusauthorid | Bechtel, LJ=35511721600 | en_US |
dc.identifier.scopusauthorid | Gorn, GJ=6603382918 | en_US |
dc.identifier.issnl | 0743-9156 | - |