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Article: Babyfaces, trait inferences, and company evaluations in a public relations crisis

TitleBabyfaces, trait inferences, and company evaluations in a public relations crisis
Authors
KeywordsConsumer behavior
Motivation research (Marketing)
Issue Date2008
PublisherUniversity of Chicago Press. The Journal's web site is located at http://www.journals.uchicago.edu/JCR
Citation
Journal Of Consumer Research, 2008, v. 35 n. 1, p. 36-49 How to Cite?
AbstractWe investigate the effects of babyfaceness on the trustworthiness and judgments of a company's chief executive officer in a public relations crisis. Experiment 1 demonstrates boundary conditions for the babyfaceness-honesty trait inference and its influence on company evaluations. Experiment 2 shows that trait inferences of honesty are drawn spontaneously but are corrected in the presence of situational evidence (a severe crisis) if cognitive resources are available. We demonstrate that these babyface-trait associations underlie evaluations by reversing the baby-face effect on judgments in (a) experiment 3, where a priming task creates associations counter to the typical babyface - unintentional harm stereotype, and (b) experiment 4, which creates a situation where innocence is a liability. © 2008 by JOURNAL OF CONSUMER RESEARCH, Inc.
Persistent Identifierhttp://hdl.handle.net/10722/145665
ISSN
2015 Impact Factor: 3.187
2015 SCImago Journal Rankings: 4.896
ISI Accession Number ID
References

 

DC FieldValueLanguage
dc.contributor.authorGorn, GJen_HK
dc.contributor.authorJiang, Yen_HK
dc.contributor.authorJohar, GVen_HK
dc.date.accessioned2012-03-01T03:32:59Z-
dc.date.available2012-03-01T03:32:59Z-
dc.date.issued2008en_HK
dc.identifier.citationJournal Of Consumer Research, 2008, v. 35 n. 1, p. 36-49en_HK
dc.identifier.issn0093-5301en_HK
dc.identifier.urihttp://hdl.handle.net/10722/145665-
dc.description.abstractWe investigate the effects of babyfaceness on the trustworthiness and judgments of a company's chief executive officer in a public relations crisis. Experiment 1 demonstrates boundary conditions for the babyfaceness-honesty trait inference and its influence on company evaluations. Experiment 2 shows that trait inferences of honesty are drawn spontaneously but are corrected in the presence of situational evidence (a severe crisis) if cognitive resources are available. We demonstrate that these babyface-trait associations underlie evaluations by reversing the baby-face effect on judgments in (a) experiment 3, where a priming task creates associations counter to the typical babyface - unintentional harm stereotype, and (b) experiment 4, which creates a situation where innocence is a liability. © 2008 by JOURNAL OF CONSUMER RESEARCH, Inc.en_HK
dc.languageeng-
dc.publisherUniversity of Chicago Press. The Journal's web site is located at http://www.journals.uchicago.edu/JCRen_HK
dc.relation.ispartofJournal of Consumer Researchen_HK
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.subjectConsumer behavior-
dc.subjectMotivation research (Marketing)-
dc.titleBabyfaces, trait inferences, and company evaluations in a public relations crisisen_HK
dc.typeArticleen_HK
dc.identifier.openurlhttp://library.hku.hk:4550/resserv?sid=HKU:IR&issn=0093-5301&volume=35&issue=1&spage=36&epage=49&date=2008&atitle=Babyfaces,+Trait+Inferences,+and+Company+Evaluations+in+a+Public+Relations+Crisisen_HK
dc.identifier.emailGorn, GJ: gorn@hku.hken_HK
dc.identifier.authorityGorn, GJ=rp01063en_HK
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.1086/529533en_HK
dc.identifier.scopuseid_2-s2.0-53549128915en_HK
dc.identifier.hkuros165000-
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-53549128915&selection=ref&src=s&origin=recordpageen_HK
dc.identifier.volume35en_HK
dc.identifier.issue1en_HK
dc.identifier.spage36en_HK
dc.identifier.epage49en_HK
dc.identifier.isiWOS:000256088600005-
dc.publisher.placeUnited Statesen_HK
dc.identifier.scopusauthoridGorn, GJ=6603382918en_HK
dc.identifier.scopusauthoridJiang, Y=35179517300en_HK
dc.identifier.scopusauthoridJohar, GV=6701317527en_HK

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