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- Publisher Website: 10.1007/BF00436031
- Scopus: eid_2-s2.0-0009992991
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Article: The impact of free and exaggerated prices on perceived quality of services
Title | The impact of free and exaggerated prices on perceived quality of services |
---|---|
Authors | |
Keywords | Price Quality Service |
Issue Date | 1991 |
Publisher | Springer New York LLC. The Journal's web site is located at http://springerlink.metapress.com/openurl.asp?genre=journal&issn=0923-0645 |
Citation | Marketing Letters, 1991, v. 2 n. 2, p. 99-110 How to Cite? |
Abstract | Previous research in the price-quality area has largely limited its focus to the normal price range and has concentrated on physical goods almost entirely. This study examines the effect of offering a service for free and at an exaggerated price on the perception of its quality. Consistent with the theory developed in this paper, the experimental results suggest that when the tested services are offered for free and for exaggerated prices, they are perceived as lower in quality than when they are offered in a normal price range. © 1991 Kluwer Academic Publishers. |
Persistent Identifier | http://hdl.handle.net/10722/177824 |
ISSN | 2023 Impact Factor: 2.5 2023 SCImago Journal Rankings: 2.011 |
DC Field | Value | Language |
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dc.contributor.author | Gorn, GJ | en_US |
dc.contributor.author | Tse, DK | en_US |
dc.contributor.author | Weinberg, CB | en_US |
dc.date.accessioned | 2012-12-19T09:40:28Z | - |
dc.date.available | 2012-12-19T09:40:28Z | - |
dc.date.issued | 1991 | en_US |
dc.identifier.citation | Marketing Letters, 1991, v. 2 n. 2, p. 99-110 | en_US |
dc.identifier.issn | 0923-0645 | en_US |
dc.identifier.uri | http://hdl.handle.net/10722/177824 | - |
dc.description.abstract | Previous research in the price-quality area has largely limited its focus to the normal price range and has concentrated on physical goods almost entirely. This study examines the effect of offering a service for free and at an exaggerated price on the perception of its quality. Consistent with the theory developed in this paper, the experimental results suggest that when the tested services are offered for free and for exaggerated prices, they are perceived as lower in quality than when they are offered in a normal price range. © 1991 Kluwer Academic Publishers. | en_US |
dc.language | eng | en_US |
dc.publisher | Springer New York LLC. The Journal's web site is located at http://springerlink.metapress.com/openurl.asp?genre=journal&issn=0923-0645 | en_US |
dc.relation.ispartof | Marketing Letters | en_US |
dc.subject | Price | en_US |
dc.subject | Quality | en_US |
dc.subject | Service | en_US |
dc.title | The impact of free and exaggerated prices on perceived quality of services | en_US |
dc.type | Article | en_US |
dc.identifier.email | Gorn, GJ: gorn@hku.hk | en_US |
dc.identifier.email | Tse, DK: davidtse@hku.hk | en_US |
dc.identifier.authority | Gorn, GJ=rp01063 | en_US |
dc.identifier.authority | Tse, DK=rp01100 | en_US |
dc.description.nature | link_to_subscribed_fulltext | en_US |
dc.identifier.doi | 10.1007/BF00436031 | en_US |
dc.identifier.scopus | eid_2-s2.0-0009992991 | en_US |
dc.identifier.volume | 2 | en_US |
dc.identifier.issue | 2 | en_US |
dc.identifier.spage | 99 | en_US |
dc.identifier.epage | 110 | en_US |
dc.publisher.place | United States | en_US |
dc.identifier.scopusauthorid | Gorn, GJ=6603382918 | en_US |
dc.identifier.scopusauthorid | Tse, DK=7101916504 | en_US |
dc.identifier.scopusauthorid | Weinberg, CB=7102247403 | en_US |
dc.identifier.issnl | 0923-0645 | - |