Name Card
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Professor Tse, David Kwai Che 謝貴枝

Title:
Chair of International Marketing
Stelux Professorship in Marketing
Professor (Area Co-ordinator)
Professor (Non-Clinical)
Professor: Chair of International Marketing

Contact Information
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Tel:
3917 1010
Office:

Professor Tse, David Kwai Che 謝貴枝

Title:
Chair of International Marketing
Stelux Professorship in Marketing
Professor (Area Co-ordinator)
Professor (Non-Clinical)
Professor: Chair of International Marketing

Research Interests:(click to check for cognate researchers)

Also Cited As:
Tse, David K
Tse, DK

Biography

David K. Tse is the Chair Professor of International Marketing at the School of Business at the University of Hong Kong. He taught for 10 years at the University of British Columbia (1984-1993) after he received his BBA (Chinese Univ.), MBA and PhD (Univ. of California, Berkeley, 1984). He returned to Hong Kong in 1993 and joined the University of Hong Kong in 1998. He has taught at universities in U.S., Canada, Europe, Hong Kong and Mainland China. Since 2002, Professor Tse serves as an Honorary Professor of Marketing at Guanghua School of Management, Peking University and at Fudan University.

Awards, Honors & International Recognition:

His papers in consumer satisfaction (JMR 1988); in cross-cultural consumer research (JCR 1989); in cross-cultural marketing research (JM 1988); and in market entry strategy (JIBS 1997; 2001) are among the most cited papers in their respected fields. By December 2008, his papers have been cited over 1000 times (Social Science Citation Index) and over 2000 times on web citation (Google Scholar).

David Tse serves as an academic trustee in Marketing Science Institute and a board member of Sheth Foundation. He is a board member at the Institute of India, China and America (Emory University), a research fellow for William Davidson Institute (University of Michigan), and a fellow for Center for Service Leadership (Arizona State University).
He is actively involved in academic community, with present and past roles as consulting editor, department editor, advisor and reviewer for Journal of International Business Studies, Journal of International Marketing, and Harvard Business Review (China).

He founds the Chinese Marketing Institute (a joint institute with Peking and Fudan University) and the Chinese Management Centre (at Hong Kong University). He also helped found the Asia Academy of Management as the founding vice president

On the professional side, David Tse had been a non-executive director in companies and he actively consults firms in China & Hong Kong.

 
Honours, Awards & Prizes
AwardeesAward DateHonours / Awards / PrizesCategory
2006-10-01University Research Output Prize 2006: The University of Hong Kong
Research Achievement
1998-07-31Rated as one of the world's top researcher in Chinese Management: a paper published in Journal of Business Research
Research Achievement
Chan, KW
2010-01-01HKU Research Output Prize 2009: The University of Hong Kong
Research Achievement
1999-01-01Listed in Who's Who in tthe World, Marquis, since 1999
Research Achievement
1999-01-01Rated as the world's top researcher in Marketing in Chinese Economies: a paper published in Journal of Global Marketing
Research Achievement
1999-01-01Listed in Who's who in International Business Education and Research
Research Achievement
Professional Societies
Term PeriodPositionProfessional Societies
July 1, 2004 - June 30, 2005Honorary AdvisorHong Kong Institute of Marekting
Media Contact Directory
Area of Expertise:
Area of Expertise (EN)Area of Expertise (ZH)
Marketing in Chinese economy
Marketing市場學
Cross-cultural marketing
Consumer satisfaction and services
Spoken Languages:
Spoken Language(s) (EN)Spoken Language(s) (ZH)
English, Cantonese, Putonghua英語、粵語、普通話
Written Languages:
Written Language(s) (EN)Written Language(s) (ZH)
English, Chinese英文、中文
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