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Article: The effects of personal involvement, communication discrepancy, and source prestige on reactions to communications on separatism

TitleThe effects of personal involvement, communication discrepancy, and source prestige on reactions to communications on separatism
Authors
Issue Date1975
Citation
Canadian Journal Of Behavioural Science, 1975, v. 7 n. 4, p. 369-386 How to Cite?
AbstractThis study examined the combined effects of personal involvement, communication discrepancy, and source prestige on attitude change towards a current social issue (separatism). Students at McGill University (N = 169) and the University of Calgary (N = 105) with the same attitude position towards separatism constituted, respectively, the highly and moderately involved groups receiving a message. For the moderately involved group, attitude change did occur with a moderately discrepant message from a high prestige source, suggesting that influence attempts on a meaningful social issue can be effective even under conditions of moderately high involvement. For the highly involved group, the level of message discrepancy and the prestige of the source affected message and source evaluation but not attitude.
Persistent Identifierhttp://hdl.handle.net/10722/177830
ISSN
2015 Impact Factor: 0.647
2015 SCImago Journal Rankings: 0.359

 

DC FieldValueLanguage
dc.contributor.authorGorn, GJen_US
dc.date.accessioned2012-12-19T09:40:30Z-
dc.date.available2012-12-19T09:40:30Z-
dc.date.issued1975en_US
dc.identifier.citationCanadian Journal Of Behavioural Science, 1975, v. 7 n. 4, p. 369-386en_US
dc.identifier.issn0008-400Xen_US
dc.identifier.urihttp://hdl.handle.net/10722/177830-
dc.description.abstractThis study examined the combined effects of personal involvement, communication discrepancy, and source prestige on attitude change towards a current social issue (separatism). Students at McGill University (N = 169) and the University of Calgary (N = 105) with the same attitude position towards separatism constituted, respectively, the highly and moderately involved groups receiving a message. For the moderately involved group, attitude change did occur with a moderately discrepant message from a high prestige source, suggesting that influence attempts on a meaningful social issue can be effective even under conditions of moderately high involvement. For the highly involved group, the level of message discrepancy and the prestige of the source affected message and source evaluation but not attitude.en_US
dc.languageengen_US
dc.relation.ispartofCanadian Journal of Behavioural Scienceen_US
dc.titleThe effects of personal involvement, communication discrepancy, and source prestige on reactions to communications on separatismen_US
dc.typeArticleen_US
dc.identifier.emailGorn, GJ: gorn@hku.hken_US
dc.identifier.authorityGorn, GJ=rp01063en_US
dc.description.naturelink_to_subscribed_fulltexten_US
dc.identifier.scopuseid_2-s2.0-0016828146en_US
dc.identifier.volume7en_US
dc.identifier.issue4en_US
dc.identifier.spage369en_US
dc.identifier.epage386en_US
dc.identifier.scopusauthoridGorn, GJ=6603382918en_US

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