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Conference Paper: Can you fix it? Effects of visual processing capacity on Visual aesthetic response

TitleCan you fix it? Effects of visual processing capacity on Visual aesthetic response
Authors
Issue Date2008
PublisherAssociation for Consumer Research.
Citation
Advances in Consumer Research, v. 36, p. 129-130 How to Cite?
AbstractWe examine the impact of visual processing capacity on aesthetic response. Several “holistic” properties of visual stimuli (e.g. symmetry, unity, simplicity, prototypicality), are assumed to be important in aesthetic response. Our results show that violations of these properties do result in a less positive aesthetic response when ability/opportunity to visualize is low. When capacity to visualize is however not constrained either because the person’s inherent ability to visualize is sufficiently high, or because the person has the time to fully process the stimulus, then violations do not affect aesthetic response. Finally, we identify the mechanism through which these effects work.
Persistent Identifierhttp://hdl.handle.net/10722/63301
ISSN
2005 Impact Factor: 0.031
2015 SCImago Journal Rankings: 0.153

 

DC FieldValueLanguage
dc.contributor.authorStamatogiannakis, A-
dc.contributor.authorChattopadhyay, A-
dc.contributor.authorGorn, GJ-
dc.date.accessioned2010-07-13T04:20:38Z-
dc.date.available2010-07-13T04:20:38Z-
dc.date.issued2008-
dc.identifier.citationAdvances in Consumer Research, v. 36, p. 129-130-
dc.identifier.issn0098-9258-
dc.identifier.urihttp://hdl.handle.net/10722/63301-
dc.description.abstractWe examine the impact of visual processing capacity on aesthetic response. Several “holistic” properties of visual stimuli (e.g. symmetry, unity, simplicity, prototypicality), are assumed to be important in aesthetic response. Our results show that violations of these properties do result in a less positive aesthetic response when ability/opportunity to visualize is low. When capacity to visualize is however not constrained either because the person’s inherent ability to visualize is sufficiently high, or because the person has the time to fully process the stimulus, then violations do not affect aesthetic response. Finally, we identify the mechanism through which these effects work.-
dc.languageeng-
dc.publisherAssociation for Consumer Research.-
dc.relation.ispartofAdvances in Consumer Research-
dc.titleCan you fix it? Effects of visual processing capacity on Visual aesthetic response-
dc.typeConference_Paper-
dc.identifier.openurlhttp://library.hku.hk:4550/resserv?sid=HKU:IR&issn=0098-9258&volume=36&spage=&epage=&date=2008&atitle=Can+you+fix+it?++Effects+of+visual+processing+capacity+on+Visual+aesthetic+response.en_HK
dc.identifier.emailGorn, GJ: gorn@hku.hk-
dc.identifier.authorityGorn, GJ=rp01063-
dc.identifier.hkuros164992-
dc.identifier.volume36-
dc.identifier.spage129-
dc.identifier.epage130-
dc.publisher.placeUnited States-

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