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Article: An experiment in designing effective warning labels.

TitleAn experiment in designing effective warning labels.
Authors
Issue Date1996
PublisherHaworth Press, Inc. The Journal's web site is located at http://www.haworthpress.com/web/HMQ
Citation
Health Marketing Quarterly, 1996, v. 14 n. 2, p. 43-61 How to Cite?
AbstractThis paper proposes a model for the design of effective warning labels concerning drinking and driving. One important aspect of the model is that producing a multiplicity of warning labels should result in a higher probability that at least a few of the warning labels will be of high quality and effectiveness. Secondly, greater similarity between the warning label designer and the intended target group should enhance the effectiveness of the warning label. In the present study, 49 warning labels were created by university undergraduates, and the effectiveness of these warning labels was assessed by a group of university students (target group members). A number of labels were judged as being effective, and more effective than the government warning label. Extending the notion of being close to the target group, warning labels designed by male and female university students for university students of the same sex were judged as more effective than warning labels designed for the opposite sex.
Persistent Identifierhttp://hdl.handle.net/10722/177852
ISSN
2015 SCImago Journal Rankings: 0.232

 

DC FieldValueLanguage
dc.contributor.authorGorn, GJen_US
dc.contributor.authorLavack, AMen_US
dc.contributor.authorPollack, CRen_US
dc.contributor.authorWeinberg, CBen_US
dc.date.accessioned2012-12-19T09:40:34Z-
dc.date.available2012-12-19T09:40:34Z-
dc.date.issued1996en_US
dc.identifier.citationHealth Marketing Quarterly, 1996, v. 14 n. 2, p. 43-61en_US
dc.identifier.issn0735-9683en_US
dc.identifier.urihttp://hdl.handle.net/10722/177852-
dc.description.abstractThis paper proposes a model for the design of effective warning labels concerning drinking and driving. One important aspect of the model is that producing a multiplicity of warning labels should result in a higher probability that at least a few of the warning labels will be of high quality and effectiveness. Secondly, greater similarity between the warning label designer and the intended target group should enhance the effectiveness of the warning label. In the present study, 49 warning labels were created by university undergraduates, and the effectiveness of these warning labels was assessed by a group of university students (target group members). A number of labels were judged as being effective, and more effective than the government warning label. Extending the notion of being close to the target group, warning labels designed by male and female university students for university students of the same sex were judged as more effective than warning labels designed for the opposite sex.en_US
dc.languageengen_US
dc.publisherHaworth Press, Inc. The Journal's web site is located at http://www.haworthpress.com/web/HMQen_US
dc.relation.ispartofHealth marketing quarterlyen_US
dc.subject.meshAdulten_US
dc.subject.meshAdvertising As Topicen_US
dc.subject.meshAlcohol Drinking - Prevention & Controlen_US
dc.subject.meshAutomobile Drivingen_US
dc.subject.meshCanadaen_US
dc.subject.meshCommunicationen_US
dc.subject.meshEvaluation Studies As Topicen_US
dc.subject.meshFemaleen_US
dc.subject.meshHealth Behavioren_US
dc.subject.meshHumansen_US
dc.subject.meshMaleen_US
dc.subject.meshMarketing Of Health Servicesen_US
dc.subject.meshProduct Labeling - Legislation & Jurisprudence - Methods - Standardsen_US
dc.subject.meshStudentsen_US
dc.subject.meshUniversitiesen_US
dc.titleAn experiment in designing effective warning labels.en_US
dc.typeArticleen_US
dc.identifier.emailGorn, GJ: gorn@hku.hken_US
dc.identifier.authorityGorn, GJ=rp01063en_US
dc.description.naturelink_to_subscribed_fulltexten_US
dc.identifier.doi10.1300/J026v14n02_05-
dc.identifier.pmid10164447-
dc.identifier.scopuseid_2-s2.0-0030330836en_US
dc.identifier.volume14en_US
dc.identifier.issue2en_US
dc.identifier.spage43en_US
dc.identifier.epage61en_US
dc.publisher.placeUnited Statesen_US
dc.identifier.scopusauthoridGorn, GJ=6603382918en_US
dc.identifier.scopusauthoridLavack, AM=6602718598en_US
dc.identifier.scopusauthoridPollack, CR=7005228564en_US
dc.identifier.scopusauthoridWeinberg, CB=7102247403en_US

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