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Article: The evaluation of time-dependent attributes

TitleThe evaluation of time-dependent attributes
Authors
Issue Date1996
PublisherJohn Wiley & Sons, Inc. The Journal's web site is located at http://www3.interscience.wiley.com/cgi-bin/jhome/35943
Citation
Psychology And Marketing, 1996, v. 13 n. 1, p. 19-35 How to Cite?
AbstractThis study investigated time-dependent attributes; that is, those not known during use but where the passage of time reveals information about the attribute. In a lab experiment, subjects were asked to try out a new home banking system. Two independent variables were manipulated: (a) the accuracy (or inaccuracy) of a bank transaction, and (b) whether the information about accuracy was revealed immediately or after a delay. An unknown time-dependent attribute (i.e., accuracy of fee charges) was evaluated more favorably when a highly correlated attribute, transaction accuracy, was also evaluated positively. When the attributes were not highly correlated, there was an interactive effect of information about transaction accuracy and the time when this information was revealed on evaluations of time-dependent attributes. Generally, information that was received with delay influenced the evaluation of time-dependent attributes, but information received immediately did not. © 1996 John Wiley & Sons, Inc.
Persistent Identifierhttp://hdl.handle.net/10722/177846
ISSN
2015 Impact Factor: 1.367
2015 SCImago Journal Rankings: 1.006
References

 

DC FieldValueLanguage
dc.contributor.authorAng, SHen_US
dc.contributor.authorGorn, GJen_US
dc.contributor.authorWeinberg, CBen_US
dc.date.accessioned2012-12-19T09:40:33Z-
dc.date.available2012-12-19T09:40:33Z-
dc.date.issued1996en_US
dc.identifier.citationPsychology And Marketing, 1996, v. 13 n. 1, p. 19-35en_US
dc.identifier.issn0742-6046en_US
dc.identifier.urihttp://hdl.handle.net/10722/177846-
dc.description.abstractThis study investigated time-dependent attributes; that is, those not known during use but where the passage of time reveals information about the attribute. In a lab experiment, subjects were asked to try out a new home banking system. Two independent variables were manipulated: (a) the accuracy (or inaccuracy) of a bank transaction, and (b) whether the information about accuracy was revealed immediately or after a delay. An unknown time-dependent attribute (i.e., accuracy of fee charges) was evaluated more favorably when a highly correlated attribute, transaction accuracy, was also evaluated positively. When the attributes were not highly correlated, there was an interactive effect of information about transaction accuracy and the time when this information was revealed on evaluations of time-dependent attributes. Generally, information that was received with delay influenced the evaluation of time-dependent attributes, but information received immediately did not. © 1996 John Wiley & Sons, Inc.en_US
dc.languageengen_US
dc.publisherJohn Wiley & Sons, Inc. The Journal's web site is located at http://www3.interscience.wiley.com/cgi-bin/jhome/35943en_US
dc.relation.ispartofPsychology and Marketingen_US
dc.titleThe evaluation of time-dependent attributesen_US
dc.typeArticleen_US
dc.identifier.emailGorn, GJ: gorn@hku.hken_US
dc.identifier.authorityGorn, GJ=rp01063en_US
dc.description.naturelink_to_subscribed_fulltexten_US
dc.identifier.doi10.1002/(SICI)1520-6793(199601)13:1<19::AID-MAR2>3.0.CO;2-S-
dc.identifier.scopuseid_2-s2.0-0029703973en_US
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-0029703973&selection=ref&src=s&origin=recordpageen_US
dc.identifier.volume13en_US
dc.identifier.issue1en_US
dc.identifier.spage19en_US
dc.identifier.epage35en_US
dc.publisher.placeUnited Statesen_US
dc.identifier.scopusauthoridAng, SH=7102365523en_US
dc.identifier.scopusauthoridGorn, GJ=6603382918en_US
dc.identifier.scopusauthoridWeinberg, CB=7102247403en_US

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