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- Publisher Website: 10.2105/AJPH.89.12.1866
- Scopus: eid_2-s2.0-0032705092
- PMID: 10589320
- WOS: WOS:000083922200017
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Article: Encouraging use of coupons to stimulate condom purchase
Title | Encouraging use of coupons to stimulate condom purchase |
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Authors | |
Issue Date | 1999 |
Publisher | American Public Health Association. The Journal's web site is located at http://www.ajph.org |
Citation | American Journal Of Public Health, 1999, v. 89 n. 12, p. 1866-1869 How to Cite? |
Abstract | Objectives. This study examined the feasibility of using high-value coupons to induce condom purchase and evaluated execution factors that can influence the effectiveness of this form of promotion. Methods. Two levels of coupon discount value (10% off and 75% off) were used to promote condom purchase among young adults. Coupons were distributed according to a wide spread strategy or a more focused in-store disbursement method. Results. Redemption of coupons distributed through the widespread disbursement strategy was negligible. In contrast, coupons from the in-store distribution method, particularly the higher value coupon, resulted in a high redemption rate. Conclusions. This research provides strong evidence that discount coupons, particularly high-value ones distributed at the purchase location, can be used successfully as a condom promotional incentive. |
Persistent Identifier | http://hdl.handle.net/10722/177874 |
ISSN | 2023 Impact Factor: 9.6 2023 SCImago Journal Rankings: 2.139 |
PubMed Central ID | |
ISI Accession Number ID | |
References |
DC Field | Value | Language |
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dc.contributor.author | Dahl, DW | en_US |
dc.contributor.author | Gorn, GJ | en_US |
dc.contributor.author | Weinberg, CB | en_US |
dc.date.accessioned | 2012-12-19T09:40:39Z | - |
dc.date.available | 2012-12-19T09:40:39Z | - |
dc.date.issued | 1999 | en_US |
dc.identifier.citation | American Journal Of Public Health, 1999, v. 89 n. 12, p. 1866-1869 | en_US |
dc.identifier.issn | 0090-0036 | en_US |
dc.identifier.uri | http://hdl.handle.net/10722/177874 | - |
dc.description.abstract | Objectives. This study examined the feasibility of using high-value coupons to induce condom purchase and evaluated execution factors that can influence the effectiveness of this form of promotion. Methods. Two levels of coupon discount value (10% off and 75% off) were used to promote condom purchase among young adults. Coupons were distributed according to a wide spread strategy or a more focused in-store disbursement method. Results. Redemption of coupons distributed through the widespread disbursement strategy was negligible. In contrast, coupons from the in-store distribution method, particularly the higher value coupon, resulted in a high redemption rate. Conclusions. This research provides strong evidence that discount coupons, particularly high-value ones distributed at the purchase location, can be used successfully as a condom promotional incentive. | en_US |
dc.language | eng | en_US |
dc.publisher | American Public Health Association. The Journal's web site is located at http://www.ajph.org | en_US |
dc.relation.ispartof | American Journal of Public Health | en_US |
dc.subject.mesh | Adult | en_US |
dc.subject.mesh | British Columbia | en_US |
dc.subject.mesh | Commerce | en_US |
dc.subject.mesh | Condoms - Economics | en_US |
dc.subject.mesh | Female | en_US |
dc.subject.mesh | Health Promotion - Methods | en_US |
dc.subject.mesh | Humans | en_US |
dc.subject.mesh | Linear Models | en_US |
dc.subject.mesh | Male | en_US |
dc.subject.mesh | Sex Factors | en_US |
dc.subject.mesh | Sexually Transmitted Diseases - Prevention & Control | en_US |
dc.title | Encouraging use of coupons to stimulate condom purchase | en_US |
dc.type | Article | en_US |
dc.identifier.email | Gorn, GJ: gorn@hku.hk | en_US |
dc.identifier.authority | Gorn, GJ=rp01063 | en_US |
dc.description.nature | link_to_OA_fulltext | en_US |
dc.identifier.doi | 10.2105/AJPH.89.12.1866 | - |
dc.identifier.pmid | 10589320 | - |
dc.identifier.pmcid | PMC1509018 | - |
dc.identifier.scopus | eid_2-s2.0-0032705092 | en_US |
dc.relation.references | http://www.scopus.com/mlt/select.url?eid=2-s2.0-0032705092&selection=ref&src=s&origin=recordpage | en_US |
dc.identifier.volume | 89 | en_US |
dc.identifier.issue | 12 | en_US |
dc.identifier.spage | 1866 | en_US |
dc.identifier.epage | 1869 | en_US |
dc.identifier.isi | WOS:000083922200017 | - |
dc.publisher.place | United States | en_US |
dc.identifier.scopusauthorid | Dahl, DW=7102695662 | en_US |
dc.identifier.scopusauthorid | Gorn, GJ=6603382918 | en_US |
dc.identifier.scopusauthorid | Weinberg, CB=7102247403 | en_US |
dc.identifier.issnl | 0090-0036 | - |