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Article: Encouraging use of coupons to stimulate condom purchase

TitleEncouraging use of coupons to stimulate condom purchase
Authors
Issue Date1999
PublisherAmerican Public Health Association. The Journal's web site is located at http://www.ajph.org
Citation
American Journal Of Public Health, 1999, v. 89 n. 12, p. 1866-1869 How to Cite?
AbstractObjectives. This study examined the feasibility of using high-value coupons to induce condom purchase and evaluated execution factors that can influence the effectiveness of this form of promotion. Methods. Two levels of coupon discount value (10% off and 75% off) were used to promote condom purchase among young adults. Coupons were distributed according to a wide spread strategy or a more focused in-store disbursement method. Results. Redemption of coupons distributed through the widespread disbursement strategy was negligible. In contrast, coupons from the in-store distribution method, particularly the higher value coupon, resulted in a high redemption rate. Conclusions. This research provides strong evidence that discount coupons, particularly high-value ones distributed at the purchase location, can be used successfully as a condom promotional incentive.
Persistent Identifierhttp://hdl.handle.net/10722/177874
ISSN
2015 Impact Factor: 4.138
2015 SCImago Journal Rankings: 2.520
PubMed Central ID
ISI Accession Number ID
References

 

DC FieldValueLanguage
dc.contributor.authorDahl, DWen_US
dc.contributor.authorGorn, GJen_US
dc.contributor.authorWeinberg, CBen_US
dc.date.accessioned2012-12-19T09:40:39Z-
dc.date.available2012-12-19T09:40:39Z-
dc.date.issued1999en_US
dc.identifier.citationAmerican Journal Of Public Health, 1999, v. 89 n. 12, p. 1866-1869en_US
dc.identifier.issn0090-0036en_US
dc.identifier.urihttp://hdl.handle.net/10722/177874-
dc.description.abstractObjectives. This study examined the feasibility of using high-value coupons to induce condom purchase and evaluated execution factors that can influence the effectiveness of this form of promotion. Methods. Two levels of coupon discount value (10% off and 75% off) were used to promote condom purchase among young adults. Coupons were distributed according to a wide spread strategy or a more focused in-store disbursement method. Results. Redemption of coupons distributed through the widespread disbursement strategy was negligible. In contrast, coupons from the in-store distribution method, particularly the higher value coupon, resulted in a high redemption rate. Conclusions. This research provides strong evidence that discount coupons, particularly high-value ones distributed at the purchase location, can be used successfully as a condom promotional incentive.en_US
dc.languageengen_US
dc.publisherAmerican Public Health Association. The Journal's web site is located at http://www.ajph.orgen_US
dc.relation.ispartofAmerican Journal of Public Healthen_US
dc.subject.meshAdulten_US
dc.subject.meshBritish Columbiaen_US
dc.subject.meshCommerceen_US
dc.subject.meshCondoms - Economicsen_US
dc.subject.meshFemaleen_US
dc.subject.meshHealth Promotion - Methodsen_US
dc.subject.meshHumansen_US
dc.subject.meshLinear Modelsen_US
dc.subject.meshMaleen_US
dc.subject.meshSex Factorsen_US
dc.subject.meshSexually Transmitted Diseases - Prevention & Controlen_US
dc.titleEncouraging use of coupons to stimulate condom purchaseen_US
dc.typeArticleen_US
dc.identifier.emailGorn, GJ: gorn@hku.hken_US
dc.identifier.authorityGorn, GJ=rp01063en_US
dc.description.naturelink_to_OA_fulltexten_US
dc.identifier.doi10.2105/AJPH.89.12.1866-
dc.identifier.pmid10589320-
dc.identifier.pmcidPMC1509018-
dc.identifier.scopuseid_2-s2.0-0032705092en_US
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-0032705092&selection=ref&src=s&origin=recordpageen_US
dc.identifier.volume89en_US
dc.identifier.issue12en_US
dc.identifier.spage1866en_US
dc.identifier.epage1869en_US
dc.identifier.isiWOS:000083922200017-
dc.publisher.placeUnited Statesen_US
dc.identifier.scopusauthoridDahl, DW=7102695662en_US
dc.identifier.scopusauthoridGorn, GJ=6603382918en_US
dc.identifier.scopusauthoridWeinberg, CB=7102247403en_US

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