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Title	Author(s)	Issue Date
Alleviating customers' crowding perceptions: the role of contrived similarity and its valence and importance Proceeding/Conference:INFORMS Marketing Science Conference	Yim, BCK Zou, W Wan, WE	2016
An empirical investigation of how interpersonal similarity influences customers' crowding perceptions in services contexts Proceeding/Conference:Annual Conference of the European Marketing Academy, EMAC 2015	Zou, W Yim, BCK Wan, WE	2015
Anthropomorphism and Object Attachment Journal:Current Opinion in Psychology	Wan, EW Chen, RP	2020
Becoming more sensitive to the source of social exclusion: when self-affirmation and type of social exclusion influences excluded consumers' preferences Proceeding/Conference:Advances in Consumer Research	Wan, EW Zhang, K Kim, S	2014
Carryover effects of self-control on decision making: A construal-level perspective Journal:Journal of Consumer Research	Wan, EW Agrawal, N	2011
Confidence and Construal Framing: When Confidence Increases versus Decreases Information Processing Journal:Journal of Consumer Research	Wan, EW Rucker, D	2013
Confidence focuses you on the forest, doubt turns you to the tree: confidence, construal frame, and information processing Proceeding/Conference:Proceedings of Asian Pacific Association for Consumer Research Conference	Wan, EW Rucker, DD	2011
Coping with my loneliness: the effects of social exclusion on consumer choice of unique products Proceeding/Conference:Advances in Consumer Research	Ding, Y Xu, J Wan, EW	2012
Dealing with anxiety: how effective health messages undermine self-control Proceeding/Conference:Advances in Consumer Research	Agrawal, N Wan, EW	2010
Does workplace ostracism hurt service agents' value coproduction with customers? A differential sources and needs explanation Proceeding/Conference:Annnual Conference of the European Marketing Academy, EMAC 2015	Wan, WE Chan, KW Chen, PR	2015
The effect of regulatory depletion on attitude certainty Journal:Journal of Marketing Research	Wan, EW Rucker, DD Tormala, ZL Clarkson, JJ	2010
The effect of regulatory orientation and decision strategy on brand judgments Journal:Journal of Consumer Research	Wan, EW Hong, J Sternthal, B	2009
Eliminating depletion effects Proceeding/Conference:Advances in Consumer Research	Wan, EW Sternthal, B	2005
Enjoyment or autonomy? The interactive effect of brand ritual and brand personality on consumer purchase Journal:Psychology & Marketing	Ran, Y Wan, WE	2022
Feeling Fatigued Leads to Feeling Certain: Regulatory Resource Depletion and Attitude Certainty Proceeding/Conference:Advances in Consumer Research	Wan, EW Rucker, DD Tormala, ZL Clarkson, JJ	2009
Filling an Empty Self: The Impact of Social Exclusion on Consumer Preference for Visual Density Journal:Journal of Consumer Research	Su, L Wan, EW Jiang, Y	2019
Framing depletion, enhancing product customization Proceeding/Conference:39th EMAC 2010	Wan, EW Sternthal, B	2010
Free vs. Pay a Little: Trivial-priced Coupon and Consumer Conversion Behavior Proceeding/Conference:Association for Consumer Research Conference 2023 (26/10/2023-29/10/2023, Seattle)	Shi, Zhengyu Cao, Jingcun Chen, Jinjie Wan, Echo Wen	26-Oct-2023
From Perceived Conceptual Importance to Physical Weight Judgment: A Theme-Fit Analysis Proceeding/Conference:Advances in Consumer Research	Zhang, K Wan, WE Kim, S	2016
Goals or means: how psychological distance influences depletion effects Proceeding/Conference:Advances in Consumer Research	Agrawal, N Wan, EW	2010

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