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Kim, Sara 金思羅

Title:
Assistant Professor

Contact Information
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Tel:
3917 2266
Office:

Kim, Sara 金思羅

Title:
Assistant Professor

Curriculum Vitae:

Research Interests:(click to check for cognate researchers)

Professional Qualifications
YearAwarding InstitutionQualification
2012University of Chicago Booth School of BusinessPh.D., Marketing
2012University of Chicago Booth School of BusinessMBA
2006Korea Advanced Institute of Science and Technology Business SchoolM.S., Marketing
2003Korea Advanced Institute of Science and Technology Business SchoolB.S., Management Engineering
Biography

Sara Kim’s research focus is on consumer and managerial decision making and its implications for marketing management. She is particularly interested in antecedents of consumers’ sense of self including self-affirmation, identity threats, mortality salience, and implicit theories of personality, and the impact of consumers’ sense of self on various consumer judgments and behaviors such as consumer emotions, word-of-mouth, prosocial behavior, and anthropomorphism. Her work has appeared in such publications as Journal of Consumer Research and Psychological Science. Her research has received media coverage by outlets such as New York Times, Time, Science Daily, and Medical News Today.

She received BBA from KAIST (Korea Advanced Institute of Science and Technology), an MS from KAIST, an MBA from the Chicago Booth, and a PhD, also from the Chicago Booth. She joined the University of Hong Kong in 2012.

 
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