Kim, Sara 金思羅
|2012||University of Chicago Booth School of Business||Ph.D., Marketing|
|2012||University of Chicago Booth School of Business||MBA|
|2006||Korea Advanced Institute of Science and Technology Business School||M.S., Marketing|
|2003||Korea Advanced Institute of Science and Technology Business School||B.S., Management Engineering|
Sara Kim’s research focus is on consumer and managerial decision making and its implications for marketing management. She is particularly interested in antecedents of consumers’ sense of self including self-affirmation, identity threats, mortality salience, and implicit theories of personality, and the impact of consumers’ sense of self on various consumer judgments and behaviors such as consumer emotions, word-of-mouth, prosocial behavior, and anthropomorphism. Her work has appeared in such publications as Journal of Consumer Research and Psychological Science. Her research has received media coverage by outlets such as New York Times, Time, Science Daily, and Medical News Today.
She received BBA from KAIST (Korea Advanced Institute of Science and Technology), an MS from KAIST, an MBA from the Chicago Booth, and a PhD, also from the Chicago Booth. She joined the University of Hong Kong in 2012.
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