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Conference Paper: Dealing with anxiety: how effective health messages undermine self-control

TitleDealing with anxiety: how effective health messages undermine self-control
Authors
KeywordsBusiness and economics
Marketing and purchasing consumer education and protection
Issue Date2010
PublisherAssociation for Consumer Research.
Citation
The Annual Conference of the Association for Consumer Research, Jacksonville, FL., 7-10 October 2010. In Advances in Consumer Research, 2010, v. 37 How to Cite?
AbstractHealth messages that convince consumers of their heightened risk also tend to increase anxiety. The current paper examines the deleterious consequences of such anxiety. We show that processing high versus low health risk messages enhances feelings of anxiety which impair subsequent self-control. Three studies document this effect, examine underlying processes, and identify the condition that overcomes this effect. Anxiety generated from health messages did not undermine subsequent healthful behaviors when the subsequent behaviors were related to the health message domain, because here individuals took a cognitive perspective and engaged in health practice as a way of reducing uncertainty.
Persistent Identifierhttp://hdl.handle.net/10722/127311
ISSN
2005 Impact Factor: 0.031
2015 SCImago Journal Rankings: 0.153

 

DC FieldValueLanguage
dc.contributor.authorAgrawal, Nen_HK
dc.contributor.authorWan, EWen_HK
dc.date.accessioned2010-10-31T13:18:11Z-
dc.date.available2010-10-31T13:18:11Z-
dc.date.issued2010en_HK
dc.identifier.citationThe Annual Conference of the Association for Consumer Research, Jacksonville, FL., 7-10 October 2010. In Advances in Consumer Research, 2010, v. 37en_HK
dc.identifier.issn0098-9258en_HK
dc.identifier.urihttp://hdl.handle.net/10722/127311-
dc.description.abstractHealth messages that convince consumers of their heightened risk also tend to increase anxiety. The current paper examines the deleterious consequences of such anxiety. We show that processing high versus low health risk messages enhances feelings of anxiety which impair subsequent self-control. Three studies document this effect, examine underlying processes, and identify the condition that overcomes this effect. Anxiety generated from health messages did not undermine subsequent healthful behaviors when the subsequent behaviors were related to the health message domain, because here individuals took a cognitive perspective and engaged in health practice as a way of reducing uncertainty.-
dc.languageengen_HK
dc.publisherAssociation for Consumer Research.-
dc.relation.ispartofAdvances in Consumer Researchen_HK
dc.subjectBusiness and economics-
dc.subjectMarketing and purchasing consumer education and protection-
dc.titleDealing with anxiety: how effective health messages undermine self-controlen_HK
dc.typeConference_Paperen_HK
dc.identifier.openurlhttp://library.hku.hk:4550/resserv?sid=HKU:IR&issn=0098-9258&volume=37&spage=&epage=&date=2010&atitle=Dealing+with+anxiety:+how+effective+health+messages+undermine+self-controlen_HK
dc.identifier.emailWan, EW: ewan@business.hku.hken_HK
dc.identifier.authorityWan, EW=rp01105en_HK
dc.identifier.hkuros172733en_HK
dc.identifier.volume37en_HK
dc.description.otherThe Annual Conference of the Association for Consumer Research, Jacksonville, FL., 7-10 October 2010. In Advances in Consumer Research, 2010, v. 37-

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