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Conference Paper: Goals or means: how psychological distance influences depletion effects

TitleGoals or means: how psychological distance influences depletion effects
Authors
KeywordsBusiness and economics
Marketing and purchasing consumer education and protection
Issue Date2010
PublisherAssociation for Consumer Research.
Citation
The Annual Conference of the Association for Consumer Research, Jacksonville, FL., 7-10 October 2010. In Advances in Consumer Research, 2010, v. 37 How to Cite?
AbstractThis paper examines how construal level influences the performance of consecutive self-control which requires sustained effort and is vulnerable to self-control resource depletion effect. We propose that at higher-level construals, individuals focus on self-relevant goals (e.g., one’s health goal) and will allocate self-control resources to the second self-control task depending on the importance of the task to their goal. At lower-level construals, individuals attend to resource accessibility and will perform self-control based on their perceived fatigue involved in exerting self-control resource. In three experiments we test this proposition in the consumer health context and examine the underlying processes.
Persistent Identifierhttp://hdl.handle.net/10722/127344
ISSN
2005 Impact Factor: 0.031
2015 SCImago Journal Rankings: 0.153

 

DC FieldValueLanguage
dc.contributor.authorAgrawal, Nen_HK
dc.contributor.authorWan, EWen_HK
dc.date.accessioned2010-10-31T13:20:01Z-
dc.date.available2010-10-31T13:20:01Z-
dc.date.issued2010en_HK
dc.identifier.citationThe Annual Conference of the Association for Consumer Research, Jacksonville, FL., 7-10 October 2010. In Advances in Consumer Research, 2010, v. 37en_HK
dc.identifier.issn0098-9258en_HK
dc.identifier.urihttp://hdl.handle.net/10722/127344-
dc.description.abstractThis paper examines how construal level influences the performance of consecutive self-control which requires sustained effort and is vulnerable to self-control resource depletion effect. We propose that at higher-level construals, individuals focus on self-relevant goals (e.g., one’s health goal) and will allocate self-control resources to the second self-control task depending on the importance of the task to their goal. At lower-level construals, individuals attend to resource accessibility and will perform self-control based on their perceived fatigue involved in exerting self-control resource. In three experiments we test this proposition in the consumer health context and examine the underlying processes.-
dc.languageengen_HK
dc.publisherAssociation for Consumer Research.-
dc.relation.ispartofAdvances in Consumer Researchen_HK
dc.subjectBusiness and economics-
dc.subjectMarketing and purchasing consumer education and protection-
dc.titleGoals or means: how psychological distance influences depletion effectsen_HK
dc.typeConference_Paperen_HK
dc.identifier.openurlhttp://library.hku.hk:4550/resserv?sid=HKU:IR&issn=0098-9258&volume=37&spage=&epage=&date=2010&atitle=Goals+or+Means:+How+Psychological+Distance+Influences+Depletion+Effectsen_HK
dc.identifier.emailWan, EW: ewan@business.hku.hken_HK
dc.identifier.authorityWan, EW=rp01105en_HK
dc.identifier.hkuros172731en_HK
dc.identifier.volume37en_HK
dc.description.otherThe Annual Conference of the Association for Consumer Research, Jacksonville, FL., 7-10 October 2010. In Advances in Consumer Research, 2010, v. 37-

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