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Conference Paper: Coping with my loneliness: the effects of social exclusion on consumer choice of unique products
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TitleCoping with my loneliness: the effects of social exclusion on consumer choice of unique products
 
AuthorsDing, Y
Xu, J
Wan, EW
 
KeywordsConsumer research
ACR
 
Issue Date2012
 
PublisherAssociation for Consumer Research.
 
CitationThe 39th ACR North American Conference, Vancouver, BC., Canada, 4-7 October 2012. In Advances in Consumer Research, v. 39, p. 461-462 [How to Cite?]
 
AbstractThis research examines the diverging effects of social exclusion on consumer choice. We propose that the experience of social exclusion can either increase or decrease consumers’ likelihood of choosing unique products depending on whether regaining social acceptance is perceived as desirable means to cope with the state of being socially excluded.
 
ISBN9780915552696
 
ISSN0098-9258
 
DC FieldValue
dc.contributor.authorDing, Y
 
dc.contributor.authorXu, J
 
dc.contributor.authorWan, EW
 
dc.date.accessioned2012-09-20T08:23:59Z
 
dc.date.available2012-09-20T08:23:59Z
 
dc.date.issued2012
 
dc.description.abstractThis research examines the diverging effects of social exclusion on consumer choice. We propose that the experience of social exclusion can either increase or decrease consumers’ likelihood of choosing unique products depending on whether regaining social acceptance is perceived as desirable means to cope with the state of being socially excluded.
 
dc.identifier.citationThe 39th ACR North American Conference, Vancouver, BC., Canada, 4-7 October 2012. In Advances in Consumer Research, v. 39, p. 461-462 [How to Cite?]
 
dc.identifier.epage462
 
dc.identifier.hkuros206302
 
dc.identifier.isbn9780915552696
 
dc.identifier.issn0098-9258
 
dc.identifier.spage461
 
dc.identifier.urihttp://hdl.handle.net/10722/165797
 
dc.identifier.volume39
 
dc.languageeng
 
dc.publisherAssociation for Consumer Research.
 
dc.publisher.placeUnited States
 
dc.relation.ispartofAdvances in Consumer Research
 
dc.subjectConsumer research
 
dc.subjectACR
 
dc.titleCoping with my loneliness: the effects of social exclusion on consumer choice of unique products
 
dc.typeConference_Paper
 
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<description.abstract>This research examines the diverging effects of social exclusion on consumer choice. We propose that the experience of social exclusion can either increase or decrease consumers&#8217; likelihood of choosing unique products depending on whether regaining social acceptance is perceived as desirable means to cope with the state of being socially excluded.</description.abstract>
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