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Conference Paper: Coping with my loneliness: the effects of social exclusion on consumer choice of unique products

TitleCoping with my loneliness: the effects of social exclusion on consumer choice of unique products
Authors
KeywordsConsumer research
ACR
Issue Date2012
PublisherAssociation for Consumer Research.
Citation
The 39th ACR North American Conference, Vancouver, BC., Canada, 4-7 October 2012. In Advances in Consumer Research, v. 39, p. 461-462 How to Cite?
AbstractThis research examines the diverging effects of social exclusion on consumer choice. We propose that the experience of social exclusion can either increase or decrease consumers’ likelihood of choosing unique products depending on whether regaining social acceptance is perceived as desirable means to cope with the state of being socially excluded.
Persistent Identifierhttp://hdl.handle.net/10722/165797
ISBN
ISSN
2014 SCImago Journal Rankings: 0.113

 

DC FieldValueLanguage
dc.contributor.authorDing, Yen_US
dc.contributor.authorXu, Jen_US
dc.contributor.authorWan, EWen_US
dc.date.accessioned2012-09-20T08:23:59Z-
dc.date.available2012-09-20T08:23:59Z-
dc.date.issued2012en_US
dc.identifier.citationThe 39th ACR North American Conference, Vancouver, BC., Canada, 4-7 October 2012. In Advances in Consumer Research, v. 39, p. 461-462en_US
dc.identifier.isbn9780915552696-
dc.identifier.issn0098-9258-
dc.identifier.urihttp://hdl.handle.net/10722/165797-
dc.description.abstractThis research examines the diverging effects of social exclusion on consumer choice. We propose that the experience of social exclusion can either increase or decrease consumers’ likelihood of choosing unique products depending on whether regaining social acceptance is perceived as desirable means to cope with the state of being socially excluded.-
dc.languageengen_US
dc.publisherAssociation for Consumer Research.-
dc.relation.ispartofAdvances in Consumer Researchen_US
dc.subjectConsumer research-
dc.subjectACR-
dc.titleCoping with my loneliness: the effects of social exclusion on consumer choice of unique productsen_US
dc.typeConference_Paperen_US
dc.identifier.emailWan, EW: ewan@business.hku.hken_US
dc.identifier.authorityWan, EW=rp01105en_US
dc.identifier.hkuros206302en_US
dc.identifier.volume39-
dc.identifier.spage461-
dc.identifier.epage462-
dc.publisher.placeUnited States-

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