File Download
  Links for fulltext
     (May Require Subscription)
  • Find via Find It@HKUL
Supplementary

Conference Paper: Becoming more sensitive to the source of social exclusion: when self-affirmation and type of social exclusion influences excluded consumers' preferences

TitleBecoming more sensitive to the source of social exclusion: when self-affirmation and type of social exclusion influences excluded consumers' preferences
Authors
Issue Date2014
PublisherAssociation for Consumer Research.
Citation
The 2014 Association for Consumer Research North American Conference (ACR 2014), Baltimore, MD., 23-26 October 2014. In Advances in Consumer Research, 2014, v. 42, p. 91-92 How to Cite?
AbstractThis research examines how product recommendations by excluders (vs. non-excluders) influence excluded consumers’ preferences toward a recommended product. Previous work on social exclusion has shown that excluded individuals want to avoid and be disconnected from perpetrators of exclusion (Buckley et al. 2004; Maner et al. 2007). According to this finding, we can simply predict that excluders’ recommendations will negatively impact excluded consumers’ product preferences. However, we suggest that excluders’ recommendations do not always reduce preferences toward products. Rather, the effect of excluders’ recommendation depends …
DescriptionSession 1.3 Hit Me, Baby, One More Time: The Ups and Downs of Social Exclusion on Consumer Motivation: no. 1
Persistent Identifierhttp://hdl.handle.net/10722/211454
ISSN
2005 Impact Factor: 0.031
2015 SCImago Journal Rankings: 0.153

 

DC FieldValueLanguage
dc.contributor.authorWan, EW-
dc.contributor.authorZhang, K-
dc.contributor.authorKim, S-
dc.date.accessioned2015-07-14T06:17:47Z-
dc.date.available2015-07-14T06:17:47Z-
dc.date.issued2014-
dc.identifier.citationThe 2014 Association for Consumer Research North American Conference (ACR 2014), Baltimore, MD., 23-26 October 2014. In Advances in Consumer Research, 2014, v. 42, p. 91-92-
dc.identifier.issn0098-9258-
dc.identifier.urihttp://hdl.handle.net/10722/211454-
dc.descriptionSession 1.3 Hit Me, Baby, One More Time: The Ups and Downs of Social Exclusion on Consumer Motivation: no. 1-
dc.description.abstractThis research examines how product recommendations by excluders (vs. non-excluders) influence excluded consumers’ preferences toward a recommended product. Previous work on social exclusion has shown that excluded individuals want to avoid and be disconnected from perpetrators of exclusion (Buckley et al. 2004; Maner et al. 2007). According to this finding, we can simply predict that excluders’ recommendations will negatively impact excluded consumers’ product preferences. However, we suggest that excluders’ recommendations do not always reduce preferences toward products. Rather, the effect of excluders’ recommendation depends …-
dc.languageeng-
dc.publisherAssociation for Consumer Research.-
dc.relation.ispartofAdvances in Consumer Research-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.titleBecoming more sensitive to the source of social exclusion: when self-affirmation and type of social exclusion influences excluded consumers' preferences-
dc.typeConference_Paper-
dc.identifier.emailWan, EW: ewan@business.hku.hk-
dc.identifier.emailKim, S: sarakim@hku.hk-
dc.identifier.authorityWan, EW=rp01105-
dc.identifier.authorityKim, S=rp01613-
dc.description.naturepublished_or_final_version-
dc.identifier.hkuros245205-
dc.identifier.volume42-
dc.identifier.spage91-
dc.identifier.epage92-
dc.publisher.placeUnited States-

Export via OAI-PMH Interface in XML Formats


OR


Export to Other Non-XML Formats