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Conference Paper: From Perceived Conceptual Importance to Physical Weight Judgment: A Theme-Fit Analysis
Title | From Perceived Conceptual Importance to Physical Weight Judgment: A Theme-Fit Analysis |
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Authors | |
Issue Date | 2016 |
Publisher | Association for Consumer Research. The Journal's web site is located at https://www.acrwebsite.org/web/conferences/proceedings.aspx |
Citation | 2016 Association for Consumer Research North America Conference, Berlin, Germany, 27-30 October 2016. In Advances in Consumer Research: North American Conference Proceedings, 2016, v. 44, p. 767 How to Cite? |
Abstract | Prior research shows that the physical weight judgment in a prior context can influence perceived importance of the product but not the other way around. We find evidences in three experiments that the conceptual importance can also influence the physical weight judgment and that this effect occurs in theme-fit conditions. |
Persistent Identifier | http://hdl.handle.net/10722/243967 |
ISSN | 2023 SCImago Journal Rankings: 0.133 |
DC Field | Value | Language |
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dc.contributor.author | Zhang, K | - |
dc.contributor.author | Wan, WE | - |
dc.contributor.author | Kim, S | - |
dc.date.accessioned | 2017-08-25T03:01:53Z | - |
dc.date.available | 2017-08-25T03:01:53Z | - |
dc.date.issued | 2016 | - |
dc.identifier.citation | 2016 Association for Consumer Research North America Conference, Berlin, Germany, 27-30 October 2016. In Advances in Consumer Research: North American Conference Proceedings, 2016, v. 44, p. 767 | - |
dc.identifier.issn | 0098-9258 | - |
dc.identifier.uri | http://hdl.handle.net/10722/243967 | - |
dc.description.abstract | Prior research shows that the physical weight judgment in a prior context can influence perceived importance of the product but not the other way around. We find evidences in three experiments that the conceptual importance can also influence the physical weight judgment and that this effect occurs in theme-fit conditions. | - |
dc.language | eng | - |
dc.publisher | Association for Consumer Research. The Journal's web site is located at https://www.acrwebsite.org/web/conferences/proceedings.aspx | - |
dc.relation.ispartof | Advances in Consumer Research | - |
dc.title | From Perceived Conceptual Importance to Physical Weight Judgment: A Theme-Fit Analysis | - |
dc.type | Conference_Paper | - |
dc.identifier.email | Wan, WE: ewan@business.hku.hk | - |
dc.identifier.email | Kim, S: sarakim@hku.hk | - |
dc.identifier.authority | Wan, WE=rp01105 | - |
dc.identifier.authority | Kim, S=rp01613 | - |
dc.identifier.hkuros | 275132 | - |
dc.identifier.volume | 44 | - |
dc.identifier.spage | 767 | - |
dc.identifier.epage | 767 | - |
dc.publisher.place | United States | - |
dc.identifier.issnl | 0098-9258 | - |