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Conference Paper: From Perceived Conceptual Importance to Physical Weight Judgment: A Theme-Fit Analysis

TitleFrom Perceived Conceptual Importance to Physical Weight Judgment: A Theme-Fit Analysis
Authors
Issue Date2016
PublisherAssociation for Consumer Research. The Journal's web site is located at https://www.acrwebsite.org/web/conferences/proceedings.aspx
Citation
2016 Association for Consumer Research North America Conference, Berlin, Germany, 27-30 October 2016. In Advances in Consumer Research: North American Conference Proceedings, 2016, v. 44, p. 767 How to Cite?
AbstractPrior research shows that the physical weight judgment in a prior context can influence perceived importance of the product but not the other way around. We find evidences in three experiments that the conceptual importance can also influence the physical weight judgment and that this effect occurs in theme-fit conditions.
Persistent Identifierhttp://hdl.handle.net/10722/243967
ISSN
2005 Impact Factor: 0.031
2015 SCImago Journal Rankings: 0.153

 

DC FieldValueLanguage
dc.contributor.authorZhang, K-
dc.contributor.authorWan, WE-
dc.contributor.authorKim, S-
dc.date.accessioned2017-08-25T03:01:53Z-
dc.date.available2017-08-25T03:01:53Z-
dc.date.issued2016-
dc.identifier.citation2016 Association for Consumer Research North America Conference, Berlin, Germany, 27-30 October 2016. In Advances in Consumer Research: North American Conference Proceedings, 2016, v. 44, p. 767-
dc.identifier.issn0098-9258-
dc.identifier.urihttp://hdl.handle.net/10722/243967-
dc.description.abstractPrior research shows that the physical weight judgment in a prior context can influence perceived importance of the product but not the other way around. We find evidences in three experiments that the conceptual importance can also influence the physical weight judgment and that this effect occurs in theme-fit conditions.-
dc.languageeng-
dc.publisherAssociation for Consumer Research. The Journal's web site is located at https://www.acrwebsite.org/web/conferences/proceedings.aspx-
dc.relation.ispartofAdvances in Consumer Research-
dc.titleFrom Perceived Conceptual Importance to Physical Weight Judgment: A Theme-Fit Analysis-
dc.typeConference_Paper-
dc.identifier.emailWan, WE: ewan@business.hku.hk-
dc.identifier.emailKim, S: sarakim@hku.hk-
dc.identifier.authorityWan, WE=rp01105-
dc.identifier.authorityKim, S=rp01613-
dc.identifier.hkuros275132-
dc.identifier.volume44-
dc.identifier.spage767-
dc.identifier.epage767-
dc.publisher.placeUnited States-

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