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Title	Author(s)	Issue Date
Alleviating customers' crowding perceptions: the role of contrived similarity and its valence and importance Proceeding/Conference:INFORMS Marketing Science Conference	Yim, BCK Zou, W Wan, WE	2016
An empirical investigation of how interpersonal similarity influences customers' crowding perceptions in services contexts Proceeding/Conference:Annual Conference of the European Marketing Academy, EMAC 2015	Zou, W Yim, BCK Wan, WE	2015
An Investigation of Nonbeneficiary Reactions to Discretionary Preferential Treatments Journal:Journal of Service Research	Chan, KW Yim, CKB Gong, T	2019
Beyond globalization: effectiveness of technology strategies of foreign firms in China Proceeding/Conference:INFORMS Marketing Science Conference	Tse, CHY Yim, BCK Yin, E	2011
Can I do it? Can you do it? Roles of self-efficacy and other-efficacy of customers and employees in service participation Proceeding/Conference:INFORMS Marketing Science Conference	Yim, BCK Chan, KW Lam, SSK	2011
Consumer behavioral loyalty: A segmentation model and analysis Journal:Journal of Business Research	Yim, CK Kannan, PK	1999
Customer Centricity and Customer Co-creation in Services: The Double-Edged Effects Book:Handbook on Customer Centricity: Strategies for Building a Customer-Centric Organization	Yim, CKB Chan, KW Tse, CH Leung, FF	2019
Do Customers and Employees Enjoy Service Participation? Synergic Effects of Self- and Other-Efficacy Journal:Journal of Marketing	Yim, BCK Chan, KW Lam, SSK	2012
Do Social Instituttions Matter to Markets in Transition? Investigating Consumer Sentiment in China Journal:Multinational Business Review	Yim, BCK Hung, KHK Zhou, J.N Zhu, J	2006
Does Marketing Orientation Lead to Poor Breakthrough Innovation? Proceeding/Conference:Marketing Science Conference	Zhou, KZ Tse, DKC Yim, BCK	2002
e-Service Environment: Impacts of Web Interface Characteristics on Consumers' Online Shopping Behavior Book:e-Service: New Directions in Theory and Practice	Yim, BCK Hong, W Tam, K.Y	2003
Effects of Dominance Transitions on Advice Adherence in Professional Service Conversations Journal:Journal of the Academy of Marketing Science	Wang, HS Yim, CKB	2019
Effects of prior brand usage and promotion on consumer promotional response Journal:Journal of Retailing	Bridges, E Briesch, RA Yim, CK(B)	2006
Effects of Staff Localization on Firm Performance in China Proceeding/Conference:International Association of Chinese Management Research	Lam, SSK Yim, BCK Schaubroeck, J	2004
Effects of Staff-Customer Relationship During Service Failure and Recovery: Cognitive Appraisal and Emotional Rules Proceeding/Conference:Marketing Scholar Forum	Tse, DKC Yim, BCK Chan, W	2005
The Effects of Strategic Orientations on Technology- and Market-based Breakthrough Innovations Proceeding/Conference:Journal of Marketing Science Conference	Zhou, KZ Yim, BCK Tse, DKC	2004
The effects of strategic orientations on technology- and market-based breakthrough innovations Journal:Journal of Marketing	Zhou, KZ Yim, CK Tse, DK	2005
Engaging Customer Cocreation in New Product Development Through Foreign Subsidiaries: Influences of Multinational Corporations’ global Integration and Local Adaptation Mechanisms Journal:Journal of International Marketing	Leung, FF Tse, CH Yim, CK	2020
Good for the Goose or Gander? Effect of Customer Participation Orientation on Customer and Employee Satisfaction Proceeding/Conference:INFORMS Marketing Science Conference	Yim, BCK Chan, W Lam, SSK Tse, DKC	2007
How customers react to service unfairness? Moderating roles of interpersonal similarities on experience of envy and benign envy Proceeding/Conference:2013 Frontiers in Service Conference Proceedings	Chan, KW Yim, BCK	2013

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