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Showing results 1 to 20 of 42
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Title
Author(s)
Issue Date
Alleviating customers' crowding perceptions: the role of contrived similarity and its valence and importance
Proceeding/Conference:
INFORMS Marketing Science Conference
Yim, BCK
Zou, W
Wan, WE
2016
An empirical investigation of how interpersonal similarity influences customers' crowding perceptions in services contexts
Proceeding/Conference:
Annual Conference of the European Marketing Academy, EMAC 2015
Zou, W
Yim, BCK
Wan, WE
2015
An Investigation of Nonbeneficiary Reactions to Discretionary Preferential Treatments
Journal:
Journal of Service Research
Chan, KW
Yim, CKB
Gong, T
2019
Beyond globalization: effectiveness of technology strategies of foreign firms in China
Proceeding/Conference:
INFORMS Marketing Science Conference
Tse, CHY
Yim, BCK
Yin, E
2011
Can I do it? Can you do it? Roles of self-efficacy and other-efficacy of customers and employees in service participation
Proceeding/Conference:
INFORMS Marketing Science Conference
Yim, BCK
Chan, KW
Lam, SSK
2011
Consumer behavioral loyalty: A segmentation model and analysis
Journal:
Journal of Business Research
Yim, CK
Kannan, PK
1999
Customer Centricity and Customer Co-creation in Services: The Double-Edged Effects
Book:
Handbook on Customer Centricity: Strategies for Building a Customer-Centric Organization
Yim, CKB
Chan, KW
Tse, CH
Leung, FF
2019
Do Customers and Employees Enjoy Service Participation? Synergic Effects of Self- and Other-Efficacy
Journal:
Journal of Marketing
Yim, BCK
Chan, KW
Lam, SSK
2012
Do Social Instituttions Matter to Markets in Transition? Investigating Consumer Sentiment in China
Journal:
Multinational Business Review
Yim, BCK
Hung, KHK
Zhou, J.N
Zhu, J
2006
Does Marketing Orientation Lead to Poor Breakthrough Innovation?
Proceeding/Conference:
Marketing Science Conference
Zhou, KZ
Tse, DKC
Yim, BCK
2002
e-Service Environment: Impacts of Web Interface Characteristics on Consumers' Online Shopping Behavior
Book:
e-Service: New Directions in Theory and Practice
Yim, BCK
Hong, W
Tam, K.Y
2003
Effects of Dominance Transitions on Advice Adherence in Professional Service Conversations
Journal:
Journal of the Academy of Marketing Science
Wang, HS
Yim, CKB
2019
Effects of prior brand usage and promotion on consumer promotional response
Journal:
Journal of Retailing
Bridges, E
Briesch, RA
Yim, CK(B)
2006
Effects of Staff Localization on Firm Performance in China
Proceeding/Conference:
International Association of Chinese Management Research
Lam, SSK
Yim, BCK
Schaubroeck, J
2004
Effects of Staff-Customer Relationship During Service Failure and Recovery: Cognitive Appraisal and Emotional Rules
Proceeding/Conference:
Marketing Scholar Forum
Tse, DKC
Yim, BCK
Chan, W
2005
The Effects of Strategic Orientations on Technology- and Market-based Breakthrough Innovations
Proceeding/Conference:
Journal of Marketing Science Conference
Zhou, KZ
Yim, BCK
Tse, DKC
2004
The effects of strategic orientations on technology- and market-based breakthrough innovations
Journal:
Journal of Marketing
Zhou, KZ
Yim, CK
Tse, DK
2005
Engaging Customer Cocreation in New Product Development Through Foreign Subsidiaries: Influences of Multinational Corporations’ global Integration and Local Adaptation Mechanisms
Journal:
Journal of International Marketing
Leung, FF
Tse, CH
Yim, CK
2020
Good for the Goose or Gander? Effect of Customer Participation Orientation on Customer and Employee Satisfaction
Proceeding/Conference:
INFORMS Marketing Science Conference
Yim, BCK
Chan, W
Lam, SSK
Tse, DKC
2007
How customers react to service unfairness? Moderating roles of interpersonal similarities on experience of envy and benign envy
Proceeding/Conference:
2013 Frontiers in Service Conference Proceedings
Chan, KW
Yim, BCK
2013