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Showing results 59 to 70 of 70
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Title
Author(s)
Issue Date
Resolving Consumption Disagreement in Mainland Chinese Families: an Inter-generational Comparison
Book:
Marketing in Emerging Economies
Tse, DKC
Sin, LY
Yau, OH
Yu, J
1999
Resolving family purchase disagreement in Chinese families: The impact of global trends and indigenous cultural values
Proceeding/Conference:
Chinese Management Centre Conference
Tse, DKC
1999
Role Of Conventional Ads In A Digital Age: Effects Of Internet And Conventional Advertising On Brand Awareness And Brand Desire In China
Journal:
International Journal of Electronic Commerce Studies
Chan, TH
LEUNG, FF
Tan, P
Tse, DKC
2015
Role of Staff-Customer Relationship in Service Evaluation
Proceeding/Conference:
Marketing Scholar Forum
Tse, DKC
2005
Seminal Papers in China Marketing: The Last 25 Years
Tse, DKC
Tu, P
2004
Service Relationship Building Process: Does the Customer-Employee Relationship Matter?
Proceeding/Conference:
AMA SERVSIG Research Conference
Yim, BCK
Tse, DKC
Chan, W
2005
Strengthening customer loyalty through intimacy and passion: Roles of customer-firm affection and customer-staff relationships in services
Journal:
Journal of Marketing Research
Yim, CK
Tse, DK
Chan, KW
2008
Understanding Firm Performance in China: A Socio-Political Perspective with Empirical Findings
Proceeding/Conference:
Academy of International Business (AIB) Southeast Asia Regional Conference Proceeding
Tse, DKC
Wang, T
Yim, BCK
2004
What to tell consumers in waits of different lengths: An integrative model of service evaluation
Journal:
Journal of Marketing
Hui, MK
Tse, DK
1996
When does FDI matter? The roles of local institutions and ethnic origins of FDI
Journal:
International Business Review
Wang, DT
Gu, FF
Tse, DK
Yim, CK(B)
2013
When does Guanxi matter? Issues of capitalization and its dark sides
Journal:
Journal of Marketing
Gu, FF
Hung, K
Tse, DK
2008
Working with rivals: The impact of competitor alliances on financial performance
Journal:
Journal of Marketing Research
Luo, X
Rindfleisch, A
Tse, DK
2007