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Article: Working with rivals: The impact of competitor alliances on financial performance

TitleWorking with rivals: The impact of competitor alliances on financial performance
Authors
Issue Date2007
PublisherAmerican Marketing Association. The Journal's web site is located at http://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/Journal%20of%20Marketing%20Research/JournalofMarketingResearch.aspx
Citation
Journal Of Marketing Research, 2007, v. 44 n. 1, p. 73-83 How to Cite?
AbstractTo survive and prosper in today's highly competitive environment, firms are increasingly engaging in cooperative alliances with their rivals. However, the impact of these competitor alliances on financial performance is largely unknown. This research examines this issue. Using both survey and archival data, the authors conduct two studies that reveal that the intensity of a firm's alliances with its competitors has a curvilinear (inverted U-shaped) influence on return on equity. In addition, the authors find that a firm's competitor orientation, as embodied in its strategies and objectives, can strengthen or weaken this curvilinear effect. Overall, these findings indicate that both competition and cooperation have dark sides that a firm must carefully manage when working with rivals. © 2007, American Marketing Association.
Persistent Identifierhttp://hdl.handle.net/10722/177980
ISSN
2015 Impact Factor: 3.109
2015 SCImago Journal Rankings: 5.764
ISI Accession Number ID
References

 

DC FieldValueLanguage
dc.contributor.authorLuo, Xen_US
dc.contributor.authorRindfleisch, Aen_US
dc.contributor.authorTse, DKen_US
dc.date.accessioned2012-12-19T09:41:08Z-
dc.date.available2012-12-19T09:41:08Z-
dc.date.issued2007en_US
dc.identifier.citationJournal Of Marketing Research, 2007, v. 44 n. 1, p. 73-83en_US
dc.identifier.issn0022-2437en_US
dc.identifier.urihttp://hdl.handle.net/10722/177980-
dc.description.abstractTo survive and prosper in today's highly competitive environment, firms are increasingly engaging in cooperative alliances with their rivals. However, the impact of these competitor alliances on financial performance is largely unknown. This research examines this issue. Using both survey and archival data, the authors conduct two studies that reveal that the intensity of a firm's alliances with its competitors has a curvilinear (inverted U-shaped) influence on return on equity. In addition, the authors find that a firm's competitor orientation, as embodied in its strategies and objectives, can strengthen or weaken this curvilinear effect. Overall, these findings indicate that both competition and cooperation have dark sides that a firm must carefully manage when working with rivals. © 2007, American Marketing Association.en_US
dc.languageengen_US
dc.publisherAmerican Marketing Association. The Journal's web site is located at http://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/Journal%20of%20Marketing%20Research/JournalofMarketingResearch.aspxen_US
dc.relation.ispartofJournal of Marketing Researchen_US
dc.titleWorking with rivals: The impact of competitor alliances on financial performanceen_US
dc.typeArticleen_US
dc.identifier.emailTse, DK: davidtse@hku.hken_US
dc.identifier.authorityTse, DK=rp01100en_US
dc.description.naturelink_to_subscribed_fulltexten_US
dc.identifier.doi10.1509/jmkr.44.1.73en_US
dc.identifier.scopuseid_2-s2.0-34247281137en_US
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-34247281137&selection=ref&src=s&origin=recordpageen_US
dc.identifier.volume44en_US
dc.identifier.issue1en_US
dc.identifier.spage73en_US
dc.identifier.epage83en_US
dc.identifier.eissn1547-7193-
dc.identifier.isiWOS:000244158500010-
dc.publisher.placeUnited Statesen_US
dc.identifier.scopusauthoridLuo, X=7402870702en_US
dc.identifier.scopusauthoridRindfleisch, A=6602098107en_US
dc.identifier.scopusauthoridTse, DK=7101916504en_US

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