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Article: Role Of Conventional Ads In A Digital Age: Effects Of Internet And Conventional Advertising On Brand Awareness And Brand Desire In China

TitleRole Of Conventional Ads In A Digital Age: Effects Of Internet And Conventional Advertising On Brand Awareness And Brand Desire In China
Authors
Issue Date2015
Citation
International Journal of Electronic Commerce Studies, 2015, v. 6, p. 87-98 How to Cite?
Persistent Identifierhttp://hdl.handle.net/10722/261911

 

DC FieldValueLanguage
dc.contributor.authorChan, TH-
dc.contributor.authorLEUNG, FF-
dc.contributor.authorTan, P-
dc.contributor.authorTse, DKC-
dc.date.accessioned2018-09-28T04:50:12Z-
dc.date.available2018-09-28T04:50:12Z-
dc.date.issued2015-
dc.identifier.citationInternational Journal of Electronic Commerce Studies, 2015, v. 6, p. 87-98-
dc.identifier.urihttp://hdl.handle.net/10722/261911-
dc.languageeng-
dc.relation.ispartofInternational Journal of Electronic Commerce Studies-
dc.titleRole Of Conventional Ads In A Digital Age: Effects Of Internet And Conventional Advertising On Brand Awareness And Brand Desire In China-
dc.typeArticle-
dc.identifier.emailTse, DKC: davidtse@business.hku.hk-
dc.identifier.authorityTse, DKC=rp01100-
dc.identifier.doi10.7903/ijecs.1397-
dc.identifier.hkuros292960-
dc.identifier.volume6-
dc.identifier.spage87-
dc.identifier.epage98-

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