| HKU 753910H | Assessing Consumer Product Brand performance in China: a Dynamic Capability Model | 331150 | 2010 |
| HKU 742/95H | Understanding Chinese women and their consumption decisions: a longitudinal comparisons of magazine articles and advertisements from Hong Kong, the People's Republic of China and Taiwan | 106545 | 1995 |
| N/A | Improving media decisions in China: a targetability and cost-benefit analysis | 90432 | 2003 |
| HKU 792513B | How Capitalism Works in China State-Owned Enterprises: An Agency Assessment of their Corporate, Social and Societal Performance | 350000 | 2013 |
| 17504017 | MNCs as Good Parents: Strategy Tenets and Nurturing Mechanisms | 435163 | 2017 |