Understanding Chinese women and their consumption decisions: a longitudinal comparisons of magazine articles and advertisements from Hong Kong, the People's Republic of China and Taiwan

View Statistics Email Alert RSS Feed

Grant Data
Project Title
Understanding Chinese women and their consumption decisions: a longitudinal comparisons of magazine articles and advertisements from Hong Kong, the People's Republic of China and Taiwan
Principal Investigator
Professor Tse, David Kwai Che   (Principal Investigator (PI))
Co-Investigator(s)
Professor Yau   (Co-Investigator)
Duration
24
Start Date
1995-12-01
Amount
106545
Conference Title
Understanding Chinese women and their consumption decisions: a longitudinal comparisons of magazine articles and advertisements from Hong Kong, the People's Republic of China and Taiwan
Presentation Title
Keywords
advertisements, consumption decisions, magazine articles
Discipline
Business and Management Studies (including Accounting) (Obsolete)
HKU Project Code
HKU 742/95H
Grant Type
General Research Fund (GRF)
Funding Year
1995
Status
Completed