Understanding Chinese women and their consumption decisions: a longitudinal comparisons of magazine articles and advertisements from Hong Kong, the People's Republic of China and Taiwan


Grant Data
Project Title
Understanding Chinese women and their consumption decisions: a longitudinal comparisons of magazine articles and advertisements from Hong Kong, the People's Republic of China and Taiwan
Principal Investigator
Professor Tse, David Kwai Che   (Principal investigator)
Co-Investigator(s)
Professor Yau   (Co-Investigator)
Duration
24
Start Date
1995-12-01
Completion Date
1997-11-30
Amount
106545
Conference Title
Presentation Title
Keywords
consumption decisions, magazine articles, advertisements
Discipline
Business and Management Studies (including Accounting) (Obsolete)
Sponsor
RGC General Research Fund (GRF)
HKU Project Code
HKU 742/95H
Grant Type
General Research Fund (GRF)
Funding Year
1995/1996
Status
Completed