Assessing Consumer Product Brand performance in China: a Dynamic Capability Model


Grant Data
Project Title
Assessing Consumer Product Brand performance in China: a Dynamic Capability Model
Principal Investigator
Professor Tse, David Kwai Che   (Principal investigator)
Duration
30
Start Date
2010-11-01
Completion Date
2013-04-30
Amount
331150
Conference Title
Presentation Title
Keywords
China Marketing, Branding Strategy, Firm Dynamic Capabilities, China Business
Discipline
Marketing,Others - relating to Business Studies
Panel
Humanities & Social Sciences (H)
Sponsor
RGC General Research Fund (GRF)
HKU Project Code
HKU 753910H
Grant Type
General Research Fund (GRF)
Funding Year
2010/2011
Status
Completed