Assessing Consumer Product Brand performance in China: a Dynamic Capability Model

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Grant Data
Project Title
Assessing Consumer Product Brand performance in China: a Dynamic Capability Model
Principal Investigator
Professor Tse, David Kwai Che   (Principal Investigator (PI))
Duration
30
Start Date
2010-11-01
Amount
331150
Conference Title
Assessing Consumer Product Brand performance in China: a Dynamic Capability Model
Presentation Title
Keywords
Branding Strategy, China Business, China Marketing, Firm Dynamic Capabilities
Discipline
Marketing,Others - relating to Business Studies
Panel
Humanities & Social Sciences (H)
HKU Project Code
HKU 753910H
Grant Type
General Research Fund (GRF)
Funding Year
2010
Status
Completed