The customer satisfaction-loyalty relationship: a re-examination and extension


Grant Data
Project Title
The customer satisfaction-loyalty relationship: a re-examination and extension
Principal Investigator
Dr Yim, Bennett Chi Kin   (Principal investigator)
Co-Investigator(s)
Dr Yik Michelle Siu Mui   (Co-Investigator)
Professor Tse David Kwai Che   (Co-Investigator)
Duration
36
Start Date
2000-09-01
Completion Date
2003-08-31
Amount
615317
Conference Title
Presentation Title
Keywords
customer
Discipline
Business and Management Studies (including Accounting) (Obsolete)
Sponsor
RGC General Research Fund (GRF)
HKU Project Code
HKU 7172/00H
Grant Type
General Research Fund (GRF)
Funding Year
2000/2001
Status
Completed