Improving media decisions in China: a targetability and cost-benefit analysis


Grant Data
Project Title
Improving media decisions in China: a targetability and cost-benefit analysis
Principal Investigator
Professor Tse, David Kwai Che   (Principal investigator)
Co-Investigator(s)
Dr Hung Kineta Hing Kun   (Co-Investigator)
Duration
12
Start Date
2003-12-01
Completion Date
2004-11-30
Amount
90432
Conference Title
Presentation Title
Keywords
media decisions
Discipline
Business and Management Studies (including Accounting) (Obsolete)
Sponsor
Other projects
Grant Type
Fudan University
Funding Year
2003/2004
Status
Completed