Showing results 4 to 12 of 12
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Title | Author(s) | Issue Date | |
---|---|---|---|
Effects of color as an executional cue in advertising: They're in the shade Journal:Management Science | 1997 | ||
Encouraging use of coupons to stimulate condom purchase Journal:American Journal of Public Health | 1999 | ||
Facilitating and rewarding creativity during new product development Journal:Journal of Marketing | 2011 | ||
The impact of embarrassment on condom purchase behaviour Journal:Canadian Journal of Public Health | 1998 | ||
The importance of visualisation in concept design Journal:Design Studies | 2001 | ||
Misrepresentation in the consumer context Journal:Journal of Consumer Psychology | 2002 | ||
Motivational determinants of transportation into marketing narratives Journal:Journal of Consumer Psychology | 2010 | ||
Promiscuous or confident? Attitudinal ambivalence toward condom Purchase Journal:Journal of Applied Social Psychology | 2005 | ||
The use of visual mental imagery in new product design Journal:Journal of Marketing Research | 1999 |