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Article: Promiscuous or confident? Attitudinal ambivalence toward condom Purchase

TitlePromiscuous or confident? Attitudinal ambivalence toward condom Purchase
Authors
Issue Date2005
PublisherWiley-Blackwell Publishing, Inc.. The Journal's web site is located at http://www.wiley.com/bw/journal.asp?ref=0021-9029
Citation
Journal Of Applied Social Psychology, 2005, v. 35 n. 4, p. 869-887 How to Cite?
AbstractThis research examined attitudes toward condom purchase. Recent evidence is mixed. While some studies show attitudes have become more positive, other studies suggest that negative attitudes still dominate. Our own research examined the possibility that such attitudes may be ambivalent, meaning that the same individuals may simultaneously hold both positive and negative beliefs about condom purchase. The results confirmed this prediction. Study 1 showed that condom purchase evoked a combination of both negative beliefs about lifestyles and positive beliefs concerning the personal confidence of the consumer. These beliefs had competing effects on more global attitudes toward condom purchase. Specific beliefs about condoms were shown to provide the best indication of whether participants actually used condoms. Study 2 employed standard measures of attitudinal ambivalence. The results conceptually replicated the finding that ambivalence was greater for those who purchased condoms compared to controls. Copyright © 2005 by V. H. Winston & Son, Inc. All rights reserved.
Persistent Identifierhttp://hdl.handle.net/10722/177946
ISSN
2015 Impact Factor: 1.006
2015 SCImago Journal Rankings: 0.639
References

 

DC FieldValueLanguage
dc.contributor.authorDahl, DWen_US
dc.contributor.authorDarke, PRen_US
dc.contributor.authorGorn, GJen_US
dc.contributor.authorWeinberg, CBen_US
dc.date.accessioned2012-12-19T09:40:56Z-
dc.date.available2012-12-19T09:40:56Z-
dc.date.issued2005en_US
dc.identifier.citationJournal Of Applied Social Psychology, 2005, v. 35 n. 4, p. 869-887en_US
dc.identifier.issn0021-9029en_US
dc.identifier.urihttp://hdl.handle.net/10722/177946-
dc.description.abstractThis research examined attitudes toward condom purchase. Recent evidence is mixed. While some studies show attitudes have become more positive, other studies suggest that negative attitudes still dominate. Our own research examined the possibility that such attitudes may be ambivalent, meaning that the same individuals may simultaneously hold both positive and negative beliefs about condom purchase. The results confirmed this prediction. Study 1 showed that condom purchase evoked a combination of both negative beliefs about lifestyles and positive beliefs concerning the personal confidence of the consumer. These beliefs had competing effects on more global attitudes toward condom purchase. Specific beliefs about condoms were shown to provide the best indication of whether participants actually used condoms. Study 2 employed standard measures of attitudinal ambivalence. The results conceptually replicated the finding that ambivalence was greater for those who purchased condoms compared to controls. Copyright © 2005 by V. H. Winston & Son, Inc. All rights reserved.en_US
dc.languageengen_US
dc.publisherWiley-Blackwell Publishing, Inc.. The Journal's web site is located at http://www.wiley.com/bw/journal.asp?ref=0021-9029en_US
dc.relation.ispartofJournal of Applied Social Psychologyen_US
dc.titlePromiscuous or confident? Attitudinal ambivalence toward condom Purchaseen_US
dc.typeArticleen_US
dc.identifier.emailGorn, GJ: gorn@hku.hken_US
dc.identifier.authorityGorn, GJ=rp01063en_US
dc.description.naturelink_to_subscribed_fulltexten_US
dc.identifier.doi10.1111/j.1559-1816.2005.tb02150.x-
dc.identifier.scopuseid_2-s2.0-23244433732en_US
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-23244433732&selection=ref&src=s&origin=recordpageen_US
dc.identifier.volume35en_US
dc.identifier.issue4en_US
dc.identifier.spage869en_US
dc.identifier.epage887en_US
dc.publisher.placeUnited Statesen_US
dc.identifier.scopusauthoridDahl, DW=7102695662en_US
dc.identifier.scopusauthoridDarke, PR=7006973772en_US
dc.identifier.scopusauthoridGorn, GJ=6603382918en_US
dc.identifier.scopusauthoridWeinberg, CB=7102247403en_US

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