Showing results 1 to 3 of 3
| Title | Author(s) | Issue Date | |
|---|---|---|---|
Alleviating customers' crowding perceptions: the role of contrived similarity and its valence and importance Proceeding/Conference:INFORMS Marketing Science Conference | 2016 | ||
An empirical investigation of how interpersonal similarity influences customers' crowding perceptions in services contexts Proceeding/Conference:Annual Conference of the European Marketing Academy, EMAC 2015 | 2015 | ||
How to create customer delight and does it really drive loyalty? An examination of customer delight in a B2B context Proceeding/Conference:INFORMS Marketing Science Conference | 2015 |