Name Card
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Professor Wan, Wen Echo 万雯

Title:
Professor
Director, Institute of Behavioural and Decision Science
Associate Dean, Faculty of Business and Economics

Contact Information
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Office:

Professor Wan, Wen Echo 万雯

Title:
Professor
Director, Institute of Behavioural and Decision Science
Associate Dean, Faculty of Business and Economics

Research Interests:(click to check for cognate researchers)

Professional Qualifications
YearAwarding InstitutionQualification
Nanjing UniversityB.A.
National University of SingaporeM.S.
Northwestern UniversityPh.D.
Biography

Received her B.A. in Economics at Nanjing University, Master in Information Systems at National University of Singapore, and a Ph.D. in Marketing at Northwestern University.

 
Honours, Awards & Prizes
AwardeesAward DateHonours / Awards / PrizesCategory
ZHANG, Ke
2016-10-012016 ACR (Association for Consumer Research) Best Working Paper Award: Association for Consumer Research
Research Achievement
Media Contact Directory
Area of Expertise:
Area of Expertise (EN)Area of Expertise (ZH)
Social environment and consumer decision-making
New consumption form in digital era
Health marketing
Cognitive and Meta-Cognitive Process in Information Processing
Anthropomorphism in marketing
Spoken Languages:
Spoken Language(s) (EN)Spoken Language(s) (ZH)
Putonghua普通話
English英語
Written Languages:
Written Language(s) (EN)Written Language(s) (ZH)
English英文
Chinese中文
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