Name Card
Professor Wan, Wen Echo 万雯
Title:
Professor
Director, Institute of Behavioural and Decision Science
Associate Dean, Faculty of Business and Economics
Department:
Contact Information
Professor Wan, Wen Echo 万雯
Title:
Professor
Director, Institute of Behavioural and Decision Science
Associate Dean, Faculty of Business and Economics
Department:
Research Interests:(click to check for cognate researchers)
Professional Qualifications
Year | Awarding Institution | Qualification |
---|---|---|
Nanjing University | B.A. | |
National University of Singapore | M.S. | |
Northwestern University | Ph.D. |
Biography
Received her B.A. in Economics at Nanjing University, Master in Information Systems at National University of Singapore, and a Ph.D. in Marketing at Northwestern University.
Honours, Awards & Prizes
Awardees | Award Date | Honours / Awards / Prizes | Category |
---|---|---|---|
ZHANG, Ke | 2016-10-01 | 2016 ACR (Association for Consumer Research) Best Working Paper Award: Association for Consumer Research | Research Achievement |
Media Contact Directory
Area of Expertise:
Area of Expertise (EN) | Area of Expertise (ZH) |
---|---|
Social environment and consumer decision-making | |
New consumption form in digital era | |
Health marketing | |
Cognitive and Meta-Cognitive Process in Information Processing | |
Anthropomorphism in marketing |
Spoken Languages:
Spoken Language(s) (EN) | Spoken Language(s) (ZH) |
---|---|
Putonghua | 普通話 |
English | 英語 |
Written Languages:
Written Language(s) (EN) | Written Language(s) (ZH) |
---|---|
English | 英文 |
Chinese | 中文 |
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