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Conference Paper: How to create customer delight and does it really drive loyalty? An examination of customer delight in a B2B context
Title | How to create customer delight and does it really drive loyalty? An examination of customer delight in a B2B context |
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Authors | |
Issue Date | 2015 |
Citation | The 37th ISMS Marketing Science Conference, Baltimore, MD., 17-20 June 2015. How to Cite? |
Persistent Identifier | http://hdl.handle.net/10722/212277 |
DC Field | Value | Language |
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dc.contributor.author | Zou, W | - |
dc.contributor.author | Yim, BCK | - |
dc.contributor.author | Chan, W | - |
dc.date.accessioned | 2015-07-21T02:30:37Z | - |
dc.date.available | 2015-07-21T02:30:37Z | - |
dc.date.issued | 2015 | - |
dc.identifier.citation | The 37th ISMS Marketing Science Conference, Baltimore, MD., 17-20 June 2015. | - |
dc.identifier.uri | http://hdl.handle.net/10722/212277 | - |
dc.language | eng | - |
dc.relation.ispartof | INFORMS Marketing Science Conference | - |
dc.title | How to create customer delight and does it really drive loyalty? An examination of customer delight in a B2B context | - |
dc.type | Conference_Paper | - |
dc.identifier.email | Yim, BCK: yim@business.hku.hk | - |
dc.identifier.authority | Yim, BCK=rp01122 | - |
dc.identifier.hkuros | 245636 | - |