Dr Dang, Chu Ivy 党矗
Chu (Ivy) Dang’s research focuses on the economics of information in the domain of quantitative marketing. She studies how consumers search for information, how information influences their choices and the information provision strategies of firms. Her interests also extend to data-driven marketing and high-tech marketing.
Ivy joined The University of Hong Kong in 2020, after receiving her Ph.D. in marketing from CUHK Business School. She also holds a M.S. in economics from The Chinese University of Hong Kong and a B.S. in applied physics from Beijing Jiaotong University. In her spare time, Ivy enjoys running, hiking and online surfing.
|Awardees||Award Date||Honours / Awards / Prizes||Category|
|Global Scholarship for Research Excellence: The Chinese University of Hong Kong||Research Achievement|
|AMA Sheth Foundation Doctoral Consortium Fellow: AMA Sheth Foundation||Others|
|Postgraduate Research Output Award: The Chinese University of Hong Kong||Research Achievement|
|Term Period||Position||Professional Societies|
|06/2017 - present||Member||INFORMS Society for Marketing Science|
|09/2020 - 09/2021||Member||Association for Consumer Research|
Are You Missing Publications, Invited Lectures? Click Me.