Kim, Sara 金思羅
|2012||University of Chicago Booth School of Business||Ph.D., Marketing|
|2012||University of Chicago Booth School of Business||MBA|
|2006||Korea Advanced Institute of Science and Technology Business School||M.S., Marketing|
|2003||Korea Advanced Institute of Science and Technology Business School||B.S., Management Engineering|
Sara Kim’s research focus is on consumer and managerial decision making and its implications for marketing management. She is particularly interested in antecedents of consumers’ sense of self including self-affirmation, identity threats, mortality salience, and implicit theories of personality, and the impact of consumers’ sense of self on various consumer judgments and behaviors such as consumer emotions, word-of-mouth, prosocial behavior, and anthropomorphism. Her work has appeared in such publications as Journal of Consumer Research and Psychological Science. Her research has received media coverage by outlets such as New York Times, Time, Science Daily, and Medical News Today.
She received BBA from KAIST (Korea Advanced Institute of Science and Technology), an MS from KAIST, an MBA from the Chicago Booth, and a PhD, also from the Chicago Booth. She joined the University of Hong Kong in 2012.
|Awardees||Award Date||Honours / Awards / Prizes||Category|
|2020-03-01||2018-19 University Research Excellence Award (Outstanding Young Researcher Award): The University of Hong Kong||Research Achievement|
|2016-10-01||2016 ACR (Association for Consumer Research) Best Working Paper Award: Association for Consumer Research||Research Achievement|
|2015-11-01||2014-2015 Faculty Outstanding Teacher Award (Undergraduate Teaching): Faculty of Business and Economics, University of Hong Kong||Teaching Accomplishment|
|2017-03-01||2016 University Teaching Excellence Award (Early Career Teaching Award): The University of Hong Kong||Teaching Accomplishment|
|Term Period||Position||Professional Societies|
|2015||Co-chair of the competitive paper session||2015 AP-ACR (Asia-Pacific Association for Consumer Research Conference)|
|since 2020||Editorial Review Board||Journal of Marketing (RAE 4*)|
|since 2009||member||Society for Consumer Psychology|
|since 2008||member||Association for Consumer Research|
|since 2013||Editorial Review Board||Asia Marketing Journal|
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