Browsing by Author Leung, FF

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TitleAuthor(s)Issue Date
 
Customer Centricity and Customer Co-creation in Services: The Double-Edged Effects
Book:Handbook on Customer Centricity: Strategies for Building a Customer-Centric Organization
Yim, CKBChan, KWTse, CHLeung, FF
2019
 
Engaging Customer Cocreation in New Product Development Through Foreign Subsidiaries: Influences of Multinational Corporations’ global Integration and Local Adaptation Mechanisms
Journal:Journal of International Marketing
Leung, FFTse, CHYim, CK
2020
 
Follower Size of Online Influencers
Proceeding/Conference:Association for Consumer Research Conference
Leung, FFWang, MKim, SFANG, X
2022
 
Highlighting Effort Versus Talent in Service Employee Performance: Customer Attributions and Responses
Journal:Journal of Marketing
Leung, FFKim, STse, CH
2020
 
Role Of Conventional Ads In A Digital Age: Effects Of Internet And Conventional Advertising On Brand Awareness And Brand Desire In China
Journal:International Journal of Electronic Commerce Studies
Chan, THLEUNG, FFTan, PTse, DKC
2015
 
Talented (vs. Hard-working) Is Machine-like: Impact of Service Employee Performance Attribution on Relationship Expectation
Proceeding/Conference:European Marketing Academy Conference, EMAC 2018
Leung, FFKim, STse, C
2018
 
Talented (vs. Hard-working) Is Machine-like: Impact of Service Employee Performance Attribution on Relationship Expectation
Proceeding/Conference:Association for Consumer Research European Conference
Leung, FFKim, STse, CH
2018
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