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Title | Author(s) | Issue Date | Views | |
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Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference Journal:Journal of Consumer Research | 2017 | 94 |
Title | Author(s) | Issue Date | Views | |
---|---|---|---|---|
Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference Journal:Journal of Consumer Research | 2017 | 94 |