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Article: Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference

TitleJudging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference
Authors
Issue Date2017
Citation
Journal of Consumer Research, 2017, v. 43, p. 1008-1030 How to Cite?
Persistent Identifierhttp://hdl.handle.net/10722/260627
ISSN
2023 Impact Factor: 5.7
2023 SCImago Journal Rankings: 5.428
ISI Accession Number ID

 

DC FieldValueLanguage
dc.contributor.authorWan, WE-
dc.contributor.authorChen, RP-
dc.contributor.authorJin, LY-
dc.date.accessioned2018-09-14T08:44:43Z-
dc.date.available2018-09-14T08:44:43Z-
dc.date.issued2017-
dc.identifier.citationJournal of Consumer Research, 2017, v. 43, p. 1008-1030-
dc.identifier.issn0093-5301-
dc.identifier.urihttp://hdl.handle.net/10722/260627-
dc.languageeng-
dc.relation.ispartofJournal of Consumer Research-
dc.titleJudging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference-
dc.typeArticle-
dc.identifier.emailWan, WE: ewan@business.hku.hk-
dc.identifier.authorityWan, WE=rp01105-
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1093/jcr/ucw074-
dc.identifier.scopuseid_2-s2.0-85103767708-
dc.identifier.hkuros291151-
dc.identifier.hkuros293829-
dc.identifier.volume43-
dc.identifier.spage1008-
dc.identifier.epage1030-
dc.identifier.eissn1537-5277-
dc.identifier.isiWOS:000398288100008-
dc.identifier.issnl0093-5301-

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