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Article: Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference

TitleJudging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference
Authors
Wan, WEChen, RPJin, LY
Issue Date2017
Citation
Journal of Consumer Research, 2017, v. 43, p. 1008-1030 How to Cite?
DOI: http://dx.doi.org/10.1093/jcr/ucw074
Persistent Identifierhttp://hdl.handle.net/10722/260627
ISSN
0093-5301
2021 Impact Factor: 8.612
2020 SCImago Journal Rankings: 8.916
ISI Accession Number ID
WOS:000398288100008

 

DC FieldValueLanguage
dc.contributor.authorWan, WE-
dc.contributor.authorChen, RP-
dc.contributor.authorJin, LY-
dc.date.accessioned2018-09-14T08:44:43Z-
dc.date.available2018-09-14T08:44:43Z-
dc.date.issued2017-
dc.identifier.citationJournal of Consumer Research, 2017, v. 43, p. 1008-1030-
dc.identifier.issn0093-5301-
dc.identifier.urihttp://hdl.handle.net/10722/260627-
dc.languageeng-
dc.relation.ispartofJournal of Consumer Research-
dc.titleJudging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference-
dc.typeArticle-
dc.identifier.emailWan, WE: ewan@business.hku.hk-
dc.identifier.authorityWan, WE=rp01105-
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1093/jcr/ucw074-
dc.identifier.scopuseid_2-s2.0-85103767708-
dc.identifier.hkuros291151-
dc.identifier.hkuros293829-
dc.identifier.volume43-
dc.identifier.spage1008-
dc.identifier.epage1030-
dc.identifier.eissn1537-5277-
dc.identifier.isiWOS:000398288100008-
dc.identifier.issnl0093-5301-

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