Name Card
Professor Kwon, Theresa Anna
Title:
Assistant Professor
Contact Information
Professor Kwon, Theresa Anna
Title:
Assistant Professor
Research Interests:(click to check for cognate researchers)
My URLs:
Professional Qualifications
| Year | Awarding Institution | Qualification |
|---|---|---|
| 2012 | Seoul National University | B.S. |
| 2014 | Seoul National University | M.S. |
| 2019 | University of Tennessee | Ph.D. |
| 2024 | University of Pittsburgh | Ph.D. |
Biography
Theresa (Tess) Kwon is an Assistant Professor of Marketing at the University of Hong Kong’s Business School. Prof. Kwon studies consumer behavior, with an emphasis on the social domain. Her particular expertise is within the realm of shared consumption, solo and joint decision-making, choices for self and others, and how they affect consumer well-being. Her dissertation, which won the SCP Schumann Dissertation Proposal Award (2022) and an honorable mention for the John A. Howard/AMA Doctoral Dissertation Award (2024), sheds light on novel factors that shape consumers’ decisions about whether to engage in consumption activities by themselves or with others in the first place.
Honours, Awards & Prizes
| Awardees | Award Date | Honours / Awards / Prizes | Category |
|---|---|---|---|
| 2025-05-23 | AMS (Academy of Marketing Science) Mary Kay Doctoral Dissertation Award Finalist | Research Achievement | |
| 2025-01-09 | John A. Howard/AMA (American Marketing Association) Doctoral Dissertation Award Honorable Mention | Research Achievement | |
| 2023-05-03 | Women in Marketing Academia NYC Leadership Conference Invited Participant, Designing a Career in Marketing Academia (DCMA) | Others | |
| 2023-04-14 | Haring Symposium Doctoral Fellow, Indiana University | Research Achievement | |
| 2022-03-05 | Society for Consumer Psychology (SCP) Schumann Dissertation Proposal Competition Winner | Research Achievement | |
| 2022-06-29 | AMA-Sheth Doctoral Consortium Fellow | Research Achievement | |
| 2023-09-01 | The Inman Family Fund Award, University of Pittsburgh | Research Achievement | |
| 2021-09-01 | The Inman Family Fund Award, University of Pittsburgh | Research Achievement | |
| 2022-09-01 | Sheth Scholar Fellowship, University of Pittsburgh | Research Achievement | |
| 2019-09-01 | Sheth Scholar Fellowship, University of Pittsburgh | Research Achievement | |
| 2019-09-01 | ELG Fellowship, University of Pittsburgh | Others |
Professional Societies
| Term Period | Position | Professional Societies |
|---|---|---|
| Member | Association for Consumer Research | |
| Member | Society for Consumer Psychology | |
| Member | American Marketing Association |
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