Dr Jia, Shi Jayson 賈軾
Jayson S. Jia's research streams fall into three distinct areas: behavioral decision making, experiential marketing, and consumer behavior in networks. His experiential research on "Epi-hedonics", broadly examines how pre-experiential factors can change the objective nature and reward value of the experience itself. This line of research demonstrates that marketing actions can have a real impact on consumer's experiential utility. His research in behavioral decision making focuses on the effects of uncertainty in information processing and risk perception. His other main research stream, consumer networks, explores basic questions such as network formation, diffusion, and behavior tracking in topics ranging from advertising response to pro-social behavior in networks from a psychological and experimentally driven approach. His research has received media coverage by outlets such as the Wall Street Journal, MSN, and Harvard Business Review.
Jayson Jia first moved to Hong Kong from Austin, TX at the age of ten and grew up in the international community. His hobbies include running, squash, and cricket.
Jayson S. Jia was the winner of the 2012 Alden G. Clayton Prize awarded by the Marketing Science Institute for the best dissertation proposal in marketing.
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