Browsing by Author Kim, BK

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TitleAuthor(s)Issue Date
 
2013
 
2020
 
1-Mar-2023
 
2020
 
2022
 
2016
 
I Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts
Proceeding/Conference:Chinese University of Hong Kong, Business School, Research Seminar
2017
 
I Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts
Proceeding/Conference:Marketing Research Symposium of the Asian Centre for Branding & Marketing
2016
 
2016
 
2020
 
2020
 
2020