Showing results 1 to 6 of 6
| Title | Author(s) | Issue Date | |
|---|---|---|---|
Asset Specificity Asymmetry and Supplier Opportunism in Buyer–Supplier Exchanges Journal:Journal of Business Research | 2022 | ||
Does customer participation hurt new product development performance? Customer role, product newness, and conflict Journal:Journal of Business Research | 2020 | ||
Express: Is Ambidextrous Innovation Strategy Beneficial to International Joint Venture Performance? Evidence from China Journal:Journal of International Marketing | 2021 | ||
| 2006 | |||
Institutional Forces And Customer Participation In New Product Development: A Yin-yang Perspective Journal:Industrial Marketing Management | 2019 | ||
Product newness and product performance in new ventures: Contingent roles of market knowledge breadth and tacitness Journal:Industrial Marketing Management | 2019 |