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Article: Does customer participation hurt new product development performance? Customer role, product newness, and conflict

TitleDoes customer participation hurt new product development performance? Customer role, product newness, and conflict
Authors
KeywordsCustomer participation
Conflict
Market newness
Technology newness
New product development performance
Issue Date2020
PublisherElsevier Inc. The Journal's web site is located at http://www.elsevier.com/locate/jbusres
Citation
Journal of Business Research, 2020, v. 109, p. 246-259 How to Cite?
AbstractDespite the importance of customer participation in new product development in business-to-business markets, its specific challenges and potential downsides are under-examined. Drawing on the boundary theory perspective, this study integrates conflict into the customer participation literature and proposes that whereas customer participation as the information provider (CPI) mitigates customer-developer conflict, customer participation as the codeveloper (CPC) increases it. Furthermore, the nature of new products moderates such effects. Market newness attenuates the role of CPI in mitigating conflict and reduces the positive effect of CPC on conflict; by contrast, technology newness increases the influence of CPC on conflict. The empirical results from a sample of 181 high-tech firms in China largely support these propositions, which offer important implications for customer participation research and practices.
Persistent Identifierhttp://hdl.handle.net/10722/281202
ISSN
2023 Impact Factor: 10.5
2023 SCImago Journal Rankings: 3.128
ISI Accession Number ID

 

DC FieldValueLanguage
dc.contributor.authorWang, L-
dc.contributor.authorJin, JL-
dc.contributor.authorZhou, KZ-
dc.contributor.authorLi, CB-
dc.contributor.authorYin, E-
dc.date.accessioned2020-03-09T09:51:30Z-
dc.date.available2020-03-09T09:51:30Z-
dc.date.issued2020-
dc.identifier.citationJournal of Business Research, 2020, v. 109, p. 246-259-
dc.identifier.issn0148-2963-
dc.identifier.urihttp://hdl.handle.net/10722/281202-
dc.description.abstractDespite the importance of customer participation in new product development in business-to-business markets, its specific challenges and potential downsides are under-examined. Drawing on the boundary theory perspective, this study integrates conflict into the customer participation literature and proposes that whereas customer participation as the information provider (CPI) mitigates customer-developer conflict, customer participation as the codeveloper (CPC) increases it. Furthermore, the nature of new products moderates such effects. Market newness attenuates the role of CPI in mitigating conflict and reduces the positive effect of CPC on conflict; by contrast, technology newness increases the influence of CPC on conflict. The empirical results from a sample of 181 high-tech firms in China largely support these propositions, which offer important implications for customer participation research and practices.-
dc.languageeng-
dc.publisherElsevier Inc. The Journal's web site is located at http://www.elsevier.com/locate/jbusres-
dc.relation.ispartofJournal of Business Research-
dc.subjectCustomer participation-
dc.subjectConflict-
dc.subjectMarket newness-
dc.subjectTechnology newness-
dc.subjectNew product development performance-
dc.titleDoes customer participation hurt new product development performance? Customer role, product newness, and conflict-
dc.typeArticle-
dc.identifier.emailZhou, KZ: kevinzhou@business.hku.hk-
dc.identifier.authorityZhou, KZ=rp01127-
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1016/j.jbusres.2019.12.013-
dc.identifier.scopuseid_2-s2.0-85076592453-
dc.identifier.hkuros309342-
dc.identifier.volume109-
dc.identifier.spage246-
dc.identifier.epage259-
dc.identifier.isiWOS:000527379800021-
dc.publisher.placeUnited States-
dc.identifier.issnl0148-2963-

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