Browsing by Author Du, Katherine

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TitleAuthor(s)Issue Date
 
Bunch of Jerks: When Brands Reappropriate Insults
Proceeding/Conference:Association for Consumer Research Conference 2023 (26/10/2023-29/10/2023, Seattle)
Du, KatherineZhou, LingruiCutright, Keisha
28-Oct-2023
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