Name Card
Professor Zhou, Lingrui
Title:
Assistant Professor
Contact Information
Professor Zhou, Lingrui
Title:
Assistant Professor
Research Interests:(click to check for cognate researchers)
My URLs:
Short Biography:
Lingrui (Ling-Ling) Zhou joined the University of Hong Kong in 2023. Her research examines how different types of relationships, between both brands and consumers, affect perceptions and decision making. In her first stream of research, she investigates the impact of brand-to-brand interactions and brand-to-consumer communication on consumers. In her second stream of research, she examines consumer-to-consumer relationships, focusing on interpersonal connections and gift giving.
Professional Qualifications
| Year | Awarding Institution | Qualification |
|---|---|---|
| 2017 | Duke University | Bachelors |
| 2023 | Duke University | Ph.D. |
Professional Societies
| Term Period | Position | Professional Societies |
|---|---|---|
| 08/2017-present | Member | Association for Consumer Research |
| 08/2017-present | Member | Society for Consumer Psychology |
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