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Article: Practical Relevance in Consumer Research
| Title | Practical Relevance in Consumer Research |
|---|---|
| Authors | |
| Issue Date | 1-Apr-2024 |
| Publisher | Oxford University Press |
| Citation | Journal of Consumer Research, 2024 How to Cite? |
| Abstract | There has been a continuing and growing concern over the relevance of the articles published in the Journal of Consumer Research (JCR). “Relevance” has been addressed in a number of editorials over time: Mick (2003), Deighton (2007), Dahl, et. al. (2014), Inman et. al. (2018) and Schmitt et al. (2022). There is an opinion that, over many years, the articles in JCR have trended toward the interests of academics and do not address the actual problems faced by consumers, firms, and public policy makers (Inman et. al. 2018). Also, there has been concern that much of what appears in JCR is narrow in scope, both in terms of theory and the empirical methods employed. Further, the dependent variables investigated are often lacking in real-world significance. |
| Persistent Identifier | http://hdl.handle.net/10722/342769 |
| ISSN | 2023 Impact Factor: 5.7 2023 SCImago Journal Rankings: 5.428 |
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Hoyer, Wayne D | - |
| dc.contributor.author | Wan, Echo Wen | - |
| dc.contributor.author | Wilcox, Keith | - |
| dc.date.accessioned | 2024-04-24T02:47:02Z | - |
| dc.date.available | 2024-04-24T02:47:02Z | - |
| dc.date.issued | 2024-04-01 | - |
| dc.identifier.citation | Journal of Consumer Research, 2024 | - |
| dc.identifier.issn | 0093-5301 | - |
| dc.identifier.uri | http://hdl.handle.net/10722/342769 | - |
| dc.description.abstract | <p>There has been a continuing and growing concern over the relevance of the articles published in the Journal of Consumer Research (JCR). “Relevance” has been addressed in a number of editorials over time: Mick (2003), Deighton (2007), Dahl, et. al. (2014), Inman et. al. (2018) and Schmitt et al. (2022). There is an opinion that, over many years, the articles in JCR have trended toward the interests of academics and do not address the actual problems faced by consumers, firms, and public policy makers (Inman et. al. 2018). Also, there has been concern that much of what appears in JCR is narrow in scope, both in terms of theory and the empirical methods employed. Further, the dependent variables investigated are often lacking in real-world significance.<br></p> | - |
| dc.language | eng | - |
| dc.publisher | Oxford University Press | - |
| dc.relation.ispartof | Journal of Consumer Research | - |
| dc.title | Practical Relevance in Consumer Research | - |
| dc.type | Article | - |
| dc.identifier.doi | 10.1093/jcr/ucae023 | - |
| dc.identifier.eissn | 1537-5277 | - |
| dc.identifier.issnl | 0093-5301 | - |