Weibo analysis on Chinese cultural knowledge for gaming

Abstract

This chapter analyzes the current situation of video games with Chinese cultural knowledge in China's game market by analyzing Weibo messages of five selected video games developed based on Chinese culture to explore their relationships with Chinese culture. The authors then summarize the results from comments, likes, word cloud, and clustering analysis to provide practical suggestions. As a new industry, video games and e-sports are gaining popularity worldwide. However, scant research has focused on video games developed based on Chinese culture in the current market, mainly because they started much later than their Western counterparts. Therefore, the findings of this research can help game developers better understand these markets and customer preferences while protecting and spreading Chinese culture through gaming and e-sports activities in this digital era.