File Download

There are no files associated with this item.

  Links for fulltext
     (May Require Subscription)
  • Find via Find It@HKUL
Supplementary

Conference Paper: Driving Forces for Digital Transformation – Case Studies of Q-Commerce

TitleDriving Forces for Digital Transformation – Case Studies of Q-Commerce
Authors
Huang, MYen, BP
KeywordsDigital transformation
q-commerce
IT investment
innovation
IT infrastructure
Issue Date2021
PublisherAssociation for Information Systems. The Journal's web site is located at http://iceb.johogo.com/proceedings/
Citation
Proceedings of the 21st International Conference on Electronic Business (ICEB 2021): Corporate Resilience through Electronic Business in the Post-COVID Era, Nanjing, China, 3-7 December 2021. In Proceedings of the International Conference on Electronic Business, v. 21, p. 117-128. How to Cite?
AbstractCompanies want to leverage emerging technologies to achieve digital transformation, but most of them are reluctant to take action. This study investigates the driving forces behind digital transformation investment by studying how HKTVmall and Pandamart have invested in new digital technologies to enable q-commerce in Hong Kong, China. Though Pandamart follows a modular approach and HKTVmall follows a staged approach to achieve digital transformation, we have found that in both cases, digital transformation has been driven by economic factors (cost reduction and revenue generation), social factors (changing demographic characteristics and changing customer behavior), and technological factors (proprietary technology advantages and new digital technology capabilities).
Persistent Identifierhttp://hdl.handle.net/10722/311283
ISSN
1683-0040
2020 SCImago Journal Rankings: 0.118

 

DC FieldValueLanguage
dc.contributor.authorHuang, M-
dc.contributor.authorYen, BP-
dc.date.accessioned2022-03-21T08:47:29Z-
dc.date.available2022-03-21T08:47:29Z-
dc.date.issued2021-
dc.identifier.citationProceedings of the 21st International Conference on Electronic Business (ICEB 2021): Corporate Resilience through Electronic Business in the Post-COVID Era, Nanjing, China, 3-7 December 2021. In Proceedings of the International Conference on Electronic Business, v. 21, p. 117-128.-
dc.identifier.issn1683-0040-
dc.identifier.urihttp://hdl.handle.net/10722/311283-
dc.description.abstractCompanies want to leverage emerging technologies to achieve digital transformation, but most of them are reluctant to take action. This study investigates the driving forces behind digital transformation investment by studying how HKTVmall and Pandamart have invested in new digital technologies to enable q-commerce in Hong Kong, China. Though Pandamart follows a modular approach and HKTVmall follows a staged approach to achieve digital transformation, we have found that in both cases, digital transformation has been driven by economic factors (cost reduction and revenue generation), social factors (changing demographic characteristics and changing customer behavior), and technological factors (proprietary technology advantages and new digital technology capabilities).-
dc.languageeng-
dc.publisherAssociation for Information Systems. The Journal's web site is located at http://iceb.johogo.com/proceedings/-
dc.relation.ispartofProceedings of the International Conference on Electronic Business (ICEB)-
dc.subjectDigital transformation-
dc.subjectq-commerce-
dc.subjectIT investment-
dc.subjectinnovation-
dc.subjectIT infrastructure-
dc.titleDriving Forces for Digital Transformation – Case Studies of Q-Commerce-
dc.typeConference_Paper-
dc.identifier.emailYen, BP: benyen@business.hku.hk-
dc.identifier.authorityYen, BP=rp01121-
dc.identifier.hkuros332240-
dc.identifier.volume21-
dc.identifier.spage117-
dc.identifier.epage128-
dc.publisher.placeUnited States-

Export via OAI-PMH Interface in XML Formats

OR

Export to Other Non-XML Formats