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Article: Filling an Empty Self: The Impact of Social Exclusion on Consumer Preference for Visual Density

TitleFilling an Empty Self: The Impact of Social Exclusion on Consumer Preference for Visual Density
Authors
Keywordssocial exclusion
visual density
a feeling of emptiness
Issue Date2019
PublisherOxford University Press. The Journal's web site is located at http://jcr.oxfordjournals.org/
Citation
Journal of Consumer Research, 2019, v. 46 n. 4, p. 808-824 How to Cite?
AbstractThis research examines the effect of social exclusion on consumers’ preferences for visual density. Based on seven experimental studies, we reveal that consumers who perceive themselves as socially excluded evaluate products with dense visual patterns more positively than their nonexcluded peers. This effect occurs because social exclusion triggers a feeling of psychological emptiness and dense patterns can provide a sense of being “filled,” which helps to alleviate this feeling of emptiness. This effect is attenuated when consumers physically fill something or experience a feeling of “temporal density” (i.e., imagining a busy schedule with many tasks packed into a short time). These results shed light on consumers’ socially grounded product aesthetic preferences and offer practical implications for marketers, designers, and policy makers.
Persistent Identifierhttp://hdl.handle.net/10722/284501
ISSN
2023 Impact Factor: 5.7
2023 SCImago Journal Rankings: 5.428
ISI Accession Number ID

 

DC FieldValueLanguage
dc.contributor.authorSu, L-
dc.contributor.authorWan, EW-
dc.contributor.authorJiang, Y-
dc.date.accessioned2020-08-07T08:58:33Z-
dc.date.available2020-08-07T08:58:33Z-
dc.date.issued2019-
dc.identifier.citationJournal of Consumer Research, 2019, v. 46 n. 4, p. 808-824-
dc.identifier.issn0093-5301-
dc.identifier.urihttp://hdl.handle.net/10722/284501-
dc.description.abstractThis research examines the effect of social exclusion on consumers’ preferences for visual density. Based on seven experimental studies, we reveal that consumers who perceive themselves as socially excluded evaluate products with dense visual patterns more positively than their nonexcluded peers. This effect occurs because social exclusion triggers a feeling of psychological emptiness and dense patterns can provide a sense of being “filled,” which helps to alleviate this feeling of emptiness. This effect is attenuated when consumers physically fill something or experience a feeling of “temporal density” (i.e., imagining a busy schedule with many tasks packed into a short time). These results shed light on consumers’ socially grounded product aesthetic preferences and offer practical implications for marketers, designers, and policy makers.-
dc.languageeng-
dc.publisherOxford University Press. The Journal's web site is located at http://jcr.oxfordjournals.org/-
dc.relation.ispartofJournal of Consumer Research-
dc.rightsPre-print: Journal Title] ©: [year] [owner as specified on the article] Published by Oxford University Press [on behalf of xxxxxx]. All rights reserved. Pre-print (Once an article is published, preprint notice should be amended to): This is an electronic version of an article published in [include the complete citation information for the final version of the Article as published in the print edition of the Journal.] Post-print: This is a pre-copy-editing, author-produced PDF of an article accepted for publication in [insert journal title] following peer review. The definitive publisher-authenticated version [insert complete citation information here] is available online at: xxxxxxx [insert URL that the author will receive upon publication here].-
dc.subjectsocial exclusion-
dc.subjectvisual density-
dc.subjecta feeling of emptiness-
dc.titleFilling an Empty Self: The Impact of Social Exclusion on Consumer Preference for Visual Density-
dc.typeArticle-
dc.identifier.emailWan, EW: ewwan@hku.hk-
dc.identifier.authorityWan, EW=rp01105-
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1093/jcr/ucz011-
dc.identifier.scopuseid_2-s2.0-85076490585-
dc.identifier.hkuros312334-
dc.identifier.volume46-
dc.identifier.issue4-
dc.identifier.spage808-
dc.identifier.epage824-
dc.identifier.isiWOS:000507376000010-
dc.publisher.placeUnited Kingdom-
dc.identifier.issnl0093-5301-

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