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Conference Paper: The Influence of Anthropomorphism on Choosing Multiple Products from an Assortment
Title | The Influence of Anthropomorphism on Choosing Multiple Products from an Assortment |
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Authors | |
Issue Date | 2017 |
Publisher | Association for Consumer Research. The Journal's web site is located at https://www.acrwebsite.org/web/conferences/proceedings.aspx |
Citation | 48th Annual Association for Consumer Research (ACR) North America Conference 2017, San Diego, California, 26-29 October 2017. In Advances in Consumer Research: North American Conference Proceedings, 2017, v. 45, p. 353-355 How to Cite? |
Abstract | This research finds that anthropomorphism (vs. non-anthropomorphism) leads consumers to choose a whole set of products from an assortment, even at the cost of at the cost of including less-preferred options. This effect occurs because anthropomorphism promotes a holistic thinking style, which is good at identifying relationships between objects. |
Description | New Perspectives on Anthropomorphism: Examining the Role of Anthropomorphism in Financial Decision-Making and Consumer Welfare - Paper #4 |
Persistent Identifier | http://hdl.handle.net/10722/278376 |
ISSN | 2023 SCImago Journal Rankings: 0.133 |
DC Field | Value | Language |
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dc.contributor.author | Chen, P | - |
dc.contributor.author | Wan, WE | - |
dc.date.accessioned | 2019-10-04T08:12:50Z | - |
dc.date.available | 2019-10-04T08:12:50Z | - |
dc.date.issued | 2017 | - |
dc.identifier.citation | 48th Annual Association for Consumer Research (ACR) North America Conference 2017, San Diego, California, 26-29 October 2017. In Advances in Consumer Research: North American Conference Proceedings, 2017, v. 45, p. 353-355 | - |
dc.identifier.issn | 0098-9258 | - |
dc.identifier.uri | http://hdl.handle.net/10722/278376 | - |
dc.description | New Perspectives on Anthropomorphism: Examining the Role of Anthropomorphism in Financial Decision-Making and Consumer Welfare - Paper #4 | - |
dc.description.abstract | This research finds that anthropomorphism (vs. non-anthropomorphism) leads consumers to choose a whole set of products from an assortment, even at the cost of at the cost of including less-preferred options. This effect occurs because anthropomorphism promotes a holistic thinking style, which is good at identifying relationships between objects. | - |
dc.language | eng | - |
dc.publisher | Association for Consumer Research. The Journal's web site is located at https://www.acrwebsite.org/web/conferences/proceedings.aspx | - |
dc.relation.ispartof | Advances in Consumer Research | - |
dc.relation.ispartof | Association for Consumer Research (ACR) North America Conference 2017 | - |
dc.title | The Influence of Anthropomorphism on Choosing Multiple Products from an Assortment | - |
dc.type | Conference_Paper | - |
dc.identifier.email | Wan, WE: ewan@business.hku.hk | - |
dc.identifier.authority | Wan, WE=rp01105 | - |
dc.identifier.hkuros | 306401 | - |
dc.identifier.volume | 45 | - |
dc.identifier.spage | 353 | - |
dc.identifier.epage | 355 | - |
dc.publisher.place | United States | - |
dc.identifier.issnl | 0098-9258 | - |