File Download

There are no files associated with this item.

  Links for fulltext
     (May Require Subscription)
  • Find via Find It@HKUL
Supplementary

Conference Paper: Money Helps When Money Feels: Money Anthropomorphism Increases Charitable Giving

TitleMoney Helps When Money Feels: Money Anthropomorphism Increases Charitable Giving
Authors
Wang, LZhou, XKim, S
Issue Date2016
PublisherAssociation for Consumer Research. The Journal's web site is located at https://www.acrwebsite.org/web/conferences/proceedings.aspx
Citation
2016 Association for Consumer Research North America Conference, Berlin, Germany, 27-30 October 2016. In Advances in Consumer Research: North American Conference Proceedings, 2016, v. 44, p. 158-163 How to Cite?
AbstractWhat happens when people think of money as a human instead of as a mere object? The present research systematically examines the effect of money anthropomorphism on charitable giving. We find that money anthropomorphism leads people to consider money to be warmer and thus makes people more inclined to donate.
Persistent Identifierhttp://hdl.handle.net/10722/243509
ISSN
0098-9258
2019 SCImago Journal Rankings: 0.139

 

DC FieldValueLanguage
dc.contributor.authorWang, L-
dc.contributor.authorZhou, X-
dc.contributor.authorKim, S-
dc.date.accessioned2017-08-25T02:55:46Z-
dc.date.available2017-08-25T02:55:46Z-
dc.date.issued2016-
dc.identifier.citation2016 Association for Consumer Research North America Conference, Berlin, Germany, 27-30 October 2016. In Advances in Consumer Research: North American Conference Proceedings, 2016, v. 44, p. 158-163-
dc.identifier.issn0098-9258-
dc.identifier.urihttp://hdl.handle.net/10722/243509-
dc.description.abstractWhat happens when people think of money as a human instead of as a mere object? The present research systematically examines the effect of money anthropomorphism on charitable giving. We find that money anthropomorphism leads people to consider money to be warmer and thus makes people more inclined to donate.-
dc.languageeng-
dc.publisherAssociation for Consumer Research. The Journal's web site is located at https://www.acrwebsite.org/web/conferences/proceedings.aspx-
dc.relation.ispartofAdvances in Consumer Research-
dc.titleMoney Helps When Money Feels: Money Anthropomorphism Increases Charitable Giving-
dc.typeConference_Paper-
dc.identifier.emailKim, S: sarakim@hku.hk-
dc.identifier.authorityKim, S=rp01613-
dc.identifier.hkuros275135-
dc.identifier.volume44-
dc.identifier.spage158-
dc.identifier.epage163-
dc.publisher.placeUnited States-
dc.identifier.issnl0098-9258-

Export via OAI-PMH Interface in XML Formats

OR

Export to Other Non-XML Formats